One of the biggest frustrations with Lightroom’s built-in watermarking tool, is the fact that it often ends up making watermarks appear too soft / blurry, especially when extracting smaller JPEG images. This happens due to Lightroom’s rather poor implementation of watermarking on images. Not only does Lightroom seem to apply sharpening to images before adding a watermark, but also, the resizing algorithm used by the software appears to be pretty bad. No matter what image dimensions one chooses, Adobe has not provided a way to turn off scaling in Watermark Editor, even if one provides transparent PNG / GIF images with the correct dimensions. For this reason, many photographers end up using Photoshop for adding watermarks to images, which certainly does take more time and effort, but certainly delivers much sharper results in comparison. After seeing poor watermarking results, I decided to look into alternative methods to see if there is a way to make watermarks sharper using the same tools. After some experimentation, I came up with two methods that ended up working well and that’s what I am going to share with our readers in this article.
While it seems that adding watermarks to images does little nowadays to deter image theft, watermarks can still be very useful for photographers and business owners for promoting their work and their brands across websites and social media. Unfortunately, for those who are just starting out, adding a simple watermark to images can be a rather painful experience, especially if they are not already familiar with the process using such software tools as Photoshop. Thankfully, Adobe has made it easy to add watermarks to images in Lightroom, allowing one to not only add a watermark to a single image, but also to apply it to all images during the export process, which can save a lot of time and frustration when dealing with batches of images. In this article, I will show how to use the built-in watermark tool that is readily available in Lightroom in order to quickly add watermarks to images.