As many may have expected, Nikon has just extended the lens-only and camera rebates all the way to March 28th. And it is a good thing, too, as it gives more time for customers to get the lenses they’ve always wanted without having to purchase a camera body as well. But if you are looking for a new DSLR, the bundles are also available.
For the next 13 days, Nikon will again offer lens-only rebates as it has previously done in the past. This is pretty exciting news for many Nikon shooters that already own Nikon cameras and are only interested in buying lenses – many of our readers have been waiting for such a rebate for a while now. In addition to these lens rebates, Nikon is also simultaneously running its “Buy Together and Save” rebate program, where additional savings are provided if you buy one of the Nikon DSLRs. Let’s take a look at these savings in more detail.
The shopping craze has started in the United States for this holiday season, so we wanted to do a single post that shows all the best deals we were able to find for our readers. We will be updating this article several times today and we are planning to do another post for the “Cyber Monday”, but only if there is anything worth posting. There are a few great deals going on today, but not anything particularly great from Nikon (sadly), aside from their lower-end DX and CX offers. Sony has some great mirrorless deals and Canon also has a few good lens and camera deals that might be of interest.
Many have been hoping Nikon would start a rebates program on lenses alone. Unfortunately, it hasn’t happened yet, but don’t run off. If you look past it, you will notice some truly staggering rebates taking place. To start with, Nikon D610 price is down to $1600. Look closer and you will notice that the camera comes with a handful of gifts, too – worth over $140, no less. And there’s the 2% rewards program, too. Oh, and free Expedited shipping. A good time to buy a full-frame Nikon camera, then, but even better if you need a lens to go with it as some of the best Nikkor lenses are now up to $400 off the original price, whilst certain cameras coupled to kit lenses add up to savings of up to $800.
What happens when a manufacturer desperately wants rapid market share gain and mass adoption of its full-frame mirrorless cameras? You get a hard-to-refuse offer that instantly gives you cash for ANY camera in ANY condition. That’s right, Sony is giving away $300 if you trade-in your old camera. And when I say old, it could be a broken/non functional film camera that is not worth a penny, or a dead point and shoot that you have had in your drawer for years and never had a chance to dump it. With the already aggressively priced Sony A7 and A7R cameras, giving access to a full-frame A7 camera body at $1700, this $300 credit makes the A7 the cheapest full-frame camera we have seen to date, at under $1500 price tag. Clearly, Sony is not looking into making money from this rebate program and just wants rapid adoption of its brand new technology. When I originally shared my thoughts about the potential impact of the Sony full-frame mirrorless system on Nikon and Canon sales, a number of our readers criticized me for what I wrote and argued that there was no threat for the big two. Well, judging by what I hear so far in terms of sales and adoption, even among our readers, Sony is doing really well. And seeing how the Nikon D610 got a $100 off just after a month of its launch tells me that Nikon is definitely adjusting its pricing in response and Canon is pretty much doing the same with its 6D line. As Sony continues to expand its market share, I am sure we will be seeing price drops across the industry from all manufacturers. This is definitely good for us photographers, since healthy competition is always a good thing that drives innovation and decreases prices. With mirrorless having less components and bulk than a DSLR, it will be an interesting battle to watch for the next few years.
Just wanted to post a quick reminder that the Nikon and Canon Lens and Speedlight rebates will be expiring in just two days and will not come back, probably till the holiday season at the end of the year. Nikon has already extended its rebate program until the end of March and with the end of the tax season, it will also end the rebates. As you may already know, there are two types of rebates taking place right now – lens-only rebates and camera combo rebates. I won’t go over these rebates in detail and provide my recommendations, because I have already done that in the previous article.
Thanks to the tax season in the USA, manufacturers like Nikon, Canon, Fuji, Olympus and Panasonic have been aggressively pushing their sales, offering great rebates for cameras, lenses and accessories. So if you are looking for a good deal, now is a good opportunity to save some money (I do not expect to see good rebates / savings until the end of the year). Let’s start with Nikon. The good news is, Nikon has extended its lens savings program until March 29, 2014 and is now offering more rebates for those that are looking for camera + lens combo savings. These combo savings include such cameras as Nikon D3100, D3200, D5200, D5300, D7000, D7100. D610, D800/D800E and Df. Most of these cameras currently already have instant rebates and if you combine them with some lenses, you can save up to $680 off. Unfortunately, the lens selection is pretty small and mostly includes DX lenses. There is only one FX lens offered (70-300mm VR), from which you can slice off another $200, bringing the price down to under $400. You can access the rebates through the “Buy together and Save” link.
Nikon is not the only one feeling generous lately. Fujifilm also has some savings for those looking to purchase a new lens or even a camera, and they are, arguably, more impressive than those offered by Nikon. For example, the extremely popular XF 27mm f/2.8 pancake lens is currently selling for less than half its original price. Other rebates include the X-E1 (body only or kitted with the Fujinon XF 18-55mm f/2.8-4 R OIS lens, it offers the most impressive savings), X-Pro1 and the lower-end bodies, and almost all primes lenses along with the Fujinon XF 55-200mm f/3.5-4.8 R OIS zoom lens.
You are going to like this. Each time Nikon did a rebates program for its lenses, one had to buy a DSLR body first to take advantage of the savings. It has really been a while, but not this time. The savings range from a welcome $20 for the AF-S 50mm f/1.8G lens all the way to frankly impressive $400 for the likes of AF-S 80-400mm f/4.5-5.6G VR. More than that, there are a total of 15 lenses that are part of the rebates program. The offer expires on the 1st of March.
Sony is joining the rebates party with its own “Buy Together and Save” program at B&H. These lens savings are valid when purchased alongside either one of their popular full-frame mirrorless cameras, the Sony A7 and A7r and in all cases are $200 off the price of each of the four available lenses.