Adobe has just officially released its Adobe Photoshop Lightroom 4 photo management software. This was a rather quick release/update, since the beta version of Lightroom 4 had only been available for a few months. With the announcement of Lightroom 4 come very important and exciting news – Adobe decided to permanently lower the price of the Lightroom product line by half, from $299 to $149! That’s right, if you have never owned Lightroom before, now you can buy it brand spanking new for $149. The upgrade price also got halved. If you already own LR3, then you pay $79 for an upgrade. Now the recent price decrease of Lightroom 3 to $69 makes sense – if you add the $79 upgrade fee, it totals $148, which is what Adobe wants to charge for Lightroom 4.
PocketWizard has just announced an update to their PocketWizard Plus line of radio transceivers. The new PocketWizard Plus III is the latest generation radio transmitter/receiver that adds a boatload of new features, but best of all, comes at a much more affordable price of $139 (the old PocketWizard Plus II units are priced at $159).