I get asked very, very often how I process my photographs. And it is no secret – most of the time, I simply use VSCO. It suits me so well, coincides with the way I see and pre-vizualise my work, my style and my taste so accurately, only rarely do I need to dive deep into the post-processing closet to pick something else on my own. And yet despite me saying it, I get asked this one question really rather often – how do I achieve that look? It took me a while to figure out what do most people mean by that look, but I have. It’s not the colour or the light or the composition that a lot of you are so interested in when you ask me that question, it turns out. I also figured out why it’s so hard to describe properly – there really is no term for it (a reader has told me it is called “matte” and while personally I’ve not come across it before, we will see if the term will stick for good). It’s a sort of… vintage-retro-dreamy-low-contrast-film look. Sounds vague? It is. That is why any help on the matter is so difficult to find. And yet I am pretty sure you understand – or at least imagine – what I mean. Basically, a lot of you are wondering how to make the photograph on the left look like the photograph on the right.
You will be glad to know it really is rather simple.