Without a doubt, the announcement of the medium format Fujifilm GFX 50S and its revealed price of $6,500 has sent a shockwave across many different photography communities across the world, sparking many discussions and debates about the future of the camera industry. We now have a medium format mirrorless camera that is lighter and more compact than a typical full-frame DSLR, with a price point of a top-of-the-line DSLR like the Nikon D5. Significantly cheaper than any other digital medium format camera on the market today and less expensive than the recently-announced Hasselblad X1D-50c, or even the discounted Pentax 645Z. This is a groundbreaking and brave move on behalf of Fuji, which jumped directly to medium format from its current APS-C X-series cameras, completely skipping over full-frame. In this article, I would like to go over some information on why it may or may not make sense to invest in the Fuji GFX 50S for photographers who have been shooting with Fuji X-series or other full-frame cameras.
It is a big day today for Fuji, since the company finally revealed the price of the GFX 50S, which, at $6500, happens to be lower than any other medium format camera on the market, including the Pentax 645Z. In addition, the company announced a brand new lens for its Fuji X-series cameras, the Fuji XF 50mm f/2 R WR, along with two updated cameras, the Fuji X-T20 and the X100F. While the X100F seems to be an incremental update with few changes, it is exciting to see both the XF 50mm f/2 WR and the “mini X-T2” in the form of the X-T20.
While it was pretty sad to see Nikon recall its last round of rebates due to earthquakes in Japan, other manufacturers like Fuji are continuing to push pretty aggressive sales on both cameras and lenses to lure in more customers and increase their market share. I am a big fan of the Fuji X system (I own the Fuji X-T1 and a couple of X-series lenses – see my detailed Fuji X-T1 review), so when I saw all the available deals on lenses and cameras, I wanted to let our readers know about these deals. Although these deals are supposed to last until the end of June, if you have plans to purchase Fuji gear, I would suggest doing it sooner than later, since many of the lenses are already out of stock and it might take a while for your order to arrive if it is backed up too deeply in the order queue.
Just after Fuji announced its first weather-sealed wide angle lens, the XF 16mm f/1.4 R WR last month, the company has announced yet another killer lens to its arsenal, the Fujinon 90mm f/2 R LM WR. With its 135mm equivalent field of view in 35mm and a wide aperture of f/2, the lens is aimed primarily at portrait photographers who love being able to keep their subjects isolated from the background without introducing any kind of distortion to subjects’ faces. Thanks to a pretty complex optical formula comprised of 11 elements (3 of which are of extra-low dispersion / ED type) in 8 groups, a sturdy weather-sealed construction and the new Quad Linear Motor for faster autofocus, the lens will, without a doubt, be a solid performer. And at its $950 MSRP price tag, it will be a great addition for photographers who are already in love with lenses like the XF 56mm f/1.2.
Since Fujifilm kicked off its X-series mirrorless cameras in 2012, it has been releasing a number of superb prime and zoom lenses to attract both enthusiasts and professionals to its camera system. Although until recently the Fuji lens line-up included a number of great zoom lenses, there was no professional-grade 24-70mm equivalent (in full-frame) choice available. Fuji changed that by introducing the Fujinon XF 16-55mm f/2.8 R LM WR in early 2015 – a high-quality, weather resistant lens with superb optical characteristics and tough construction for the most demanding photographers. Combined with a weather-sealed camera like the Fuji X-T1, the new generation Fujinon lenses like the 16-55mm f/2.8 are the top choices for landscape and architecture photographers who often face challenging weather conditions. I had the pleasure of using the XF 16-55mm f/2.8 lens for several months after it was launched and I was able to take it with me on several projects and assignments, so this review is primarily based on my field experience. Let’s take a look at the lens in more detail.
Today is a big day for Fuji, because the company has just announced its first wide angle weather resistant prime lens, the Fujinon XF 16mm f/1.4 R WR. This is a pretty significant milestone for Fuji, because the lens is equivalent to a 24mm lens in terms of field of view on full-frame, which is a very popular focal length for many different types of photography such as landscapes, architecture and environmental portraiture. Being a fast f/1.4 lens, it is also a great candidate for low-light photography. On top of that, Fuji made this lens weather resistant to withstand both dust and moisture, so it will couple greatly with the Fuji X-T1 and future weather-sealed cameras.
I’m Paolo and I have been a Fuji user for a little over a year now. Just like everyone else I was a DSLR shooter before but the weight got to me and I thought of trying unconventional brands. Started with the awesome but slow to “everything” X100 – that is before the firmware updates that made the X100 what it was supposed to be like, now. Anyway, that’s where my love and hate relationship with Fuji started. Well not really hate, it is such a strong word, more of frustrations which I have already gotten over with. I got my hands on a Fuji XF 18-135mm f/3.5-5.6 R LM OIS WR this February in time to shoot the famous Cebu City’s Sinulog Festival “Pit Senor!”. Thank you Marie Dela Cruz of Fuji Philippines for letting me try one!
We’ve known for a while that this lens was coming thanks to Fujifilm’s most recent lens roadmap. Some details were still under a question mark, though, and with the official announcement we finally know everything about the most recent – and one of the most expensive – Fujinon lens for X-mount mirrorless cameras, the XF 16-55mm f/2.8 R LM WR.
Just as Fujifilm promised in their latest roadmap, the last quarter of 2014 sees the announcement of their first professional-grade telephoto zoom lens, the XF 50-140mm f/2.8 R LM OIS WR. The surprise release, however, is the revised version of the already-very-popular XF 56mm f/1.2 lens that features an apodization filter. Let’s take a closer look at the specifications of both lenses.
It would seem releasing great and very desirable optics has now become Fujifilm’s habit. Several months ago, we were very excited about Fujifilm’s updated lens roadmap – it promised we’d see some truly spectacular lenses. No myriad of only slightly different super-zooms, no tenth kit zoom to be seen. Whoever is responsible for planning future lens releases at Fujifilm, they are doing a mighty good job. And here’s some good news – the official lens roadmap has just received an update to shed some more information on what awaits Fujifilm X-mount system users.