Today is a big day for Fuji, because the company unveiled its first digital medium format mirrorless camera with a 51.4 MP sensor, the Fuji GFX 50S. And not only that, but also a total of 6 medium format “G” mount lenses specifically designed for the new GFX 50S: GF 23mm f/4 R LM WR (18mm equiv), GF 45mm f/2.8 R WR (32mm equiv), GF 63mm f/2.8 R WR (50mm equiv), GF 110mm f/2 (87mm equiv), GF 120mm f/4 Macro (95mm equiv) and GF 32-64mm f/4R LM WR (25-51mm equiv) zoom lens. Both the camera and the lenses are in development and they are not finalized yet, but we can expect the company to start shipping the camera with a couple of lenses in early 2017. Although the pricing has not been announced yet, the company promised that the GFX 50S will be well under $10K, which will put it in competition with the Hasselblad X1D-50c. Many would consider this announcement to be groundbreaking and I believe it really is – Fuji decided to skip full-frame mirrorless altogether, focusing heavily on APS-C cameras and now medium format. With Fuji’s ability to design superb lenses with impressive sharpness, color and contrast characteristics, I have no doubt that the GFX 50S will be in demand.
Valerie Jardin is not only an accomplished street photographer, but also a podcaster, teacher, speaker and writer. Originally from France, Valerie currently lives in the United States. Valerie’s international workshops and speaking engagements often sell out over a year in advance. This is why I feel so lucky to have been able to attend one of her workshops this August in Vancouver, Canada.
The past few months I have fallen victim to a creative slump, a rut, a lack of enthusiasm around my photography. Call it what you want, I felt uninspired. Although I love nature and bird photography, I found myself struggling to make time to get out and shoot. We live on the gulf coast of southern Mississippi. There is an abundance of wonderful birdlife, beautiful sunsets and unique cypress swamps full of wildlife begging to be photographed. When I did get out, I found I was not very motivated to download my images, let alone take the time to process them. I needed a change. What I really needed was a challenge. I decided to try something I had heard of, but have never tried before, in the hopes that it would relight my photographic passion.
While it was pretty sad to see Nikon recall its last round of rebates due to earthquakes in Japan, other manufacturers like Fuji are continuing to push pretty aggressive sales on both cameras and lenses to lure in more customers and increase their market share. I am a big fan of the Fuji X system (I own the Fuji X-T1 and a couple of X-series lenses – see my detailed Fuji X-T1 review), so when I saw all the available deals on lenses and cameras, I wanted to let our readers know about these deals. Although these deals are supposed to last until the end of June, if you have plans to purchase Fuji gear, I would suggest doing it sooner than later, since many of the lenses are already out of stock and it might take a while for your order to arrive if it is backed up too deeply in the order queue.