Nikon just announced a new list of camera and lens discounts, and multiple pieces of equipment have hit all-time low prices! Here’s the complete list, plus some context and price history to let you know which deals are better or worse than usual.
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Lenses
- 12-28mm f/35-5.6 PZ DX (Was $360, now $300): The same discount as usual for this useful DX lens.
- 14-24mm f/2.8 S (Was $2500, now $2000): A bigger discount than expected, though not quite an all-time low; it’s equal to what it was on Black Friday last year. Still one of the best deals on today’s list, and one of Nikon’s best lenses.
- 14-30mm f/4 S (Was $1350, now $1150): A reasonable discount, although note that it was $1050 on Black Friday.
- 24-70mm f/2.8 S (Was $2400, now $2000): A great discount, tied for the lowest price we’ve seen for this lens. According to my notes, the most recent time that you could buy it for $2000 was May of last year.
- 24-120mm f/4 S (Was $1100, now $1000): All time low! Although it’s only a $100 discount, I’m reasonably sure that this is the first time that the 24-120mm f/4 S has ever gone on sale unless purchased as a bundle with a camera. It’s one of Nikon’s most popular lenses (for good reason) and I guess they just haven’t had a reason to discount it before now.
- 26mm f/2.8 (Was $500, now $400): I still consider the 28mm f/2.8 to be a better deal than this 26mm lens, but if you need the utmost portability, this is tied for the lowest price that we’ve seen the 26mm f/2.8 (and, to my knowledge, only the second time it’s gone on sale for $400, with May of last year being the other time).
- 28mm f/2.8 (Was $300, now $230): Not quite the largest sale we’ve seen on this lens (which was $200 this time last year) but tied with the Black Friday price.
- 28-75mm f/2.8 (Was $1200, now $1000): A so-so sale. We’ve seen this lens go as low as $900 a few times. However, note that this is the only equipment among today’s sales that is manufactured in China, which may affect the price.
- 40mm f/2 (Was $300, now $200): All time low! A surprising discount – to my knowledge, the lowest price that this lens has ever seen. (Previous sales had it at $230 at the lowest.) I actually like this lens a lot for the price.
- 50mm f/1.2 S (Was $2100, now $1900): This is the typical discount for this lens. It’s gone as low as $1800, but only once – during Black Friday last year.
- 50mm f/1.8 S (Was $630, now $530): This is also the typical sale that we’ve seen on the 50mm f/1.8 S in the past, and it’s not a bad price. However, it dipped to an excellent price of $430 once before, also during this most recent Black Friday.
- 70-200mm f/2.8 S (Was $2700, now $2200): Tied for the lowest price that we’ve seen for the 70-200mm f/2.8 S. Normally it’s $2300 when on sale.
- 100-400mm f/4.5-5.6 S (Was $2700, now $2300): All time low! An excellent sale. It’s a full $200 less than the price on Black Friday last year of $2500. Now is definitely the time to buy this lens if it was on your list.
- 105mm f/2.8 VR S Macro (Was $1050, now $850): A good deal on one of my favorite Nikon lenses. It’s hit this price a few times in the past, but never gone lower than $850.
- 135mm f/1.8 S Plena (Was $2500, now $2300): Only the second time we’ve seen the Plena on sale – it was also $2300 during the Prime Day and B&H sales last year.
- 400mm f/2.8 TC S (Was $14,000, now $13,000): The same sale that this lens has gotten a couple of times before, though it’s never gone lower than $13,000.
- 600mm f/4 TC S (Was $15,500, now $14,000): Even on Black Friday, this exotic lens was $14,500. It did briefly reach $14,000 in January this year, but otherwise, this is an all-time low.
Cameras
- D7500 (Was $1000, now $700) Tied for previous low of $700
- D780 (Was $2000, now $1400) All-time low! (Previous was $1600)
- D850 (Was $2400, now $1800) All-time low! (Previous was $2200)
- Z30 (Was $710, now $560) Was $150 off in the past, but to my knowledge, never body-only
- Zfc (Was $960, now $860) Tied for previous low of $860
- Z5 (Was $1400, now $1000) Tied for previous low of $1000
- Zf (Was $2000, now $1800) Tied for previous low of $1800
- Z6 II (Was $1600, now $1400) All-time low! (Previous was $1500)
- Z6 III (Was $2500, now $2100) All-time low! (Previous was $2200)
- Z7 II (Was $2300, now $1800) All-time low! (Previous was $2000)
- Z8 (Was $4000, now $3500) Higher than previous low of $3400
- Z9 (Was $5500, now $5000) Tied for previous low of $5000
Note that there are some additional discounts if buying a camera + lens bundle. For example, the Nikon Z6 III plus Nikon Z 24-120mm f/4 S combination is just shy of $2900, whereas they would cost about $3100 (even with today’s sale) if buying them separately. Also, B&H has some free bundles when buying most of these cameras, some of which include a memory card or a ThinkTank sling bag at no extra cost. Make sure to look under the “Kit Options” header before buying.
