Some of you may have noticed that your familiar URL of mansurovs.com now shows photographylife.com. The primary reasons for the change are listed below. We are working on a new logo (which may look different than the one below) and expect to post it soon. We are also revamping our site based on feedback from our readers.
A Different Beginning
Initially, Mansurovs.com was started as a small blog, where Nasim and Lola Mansurov shared their personal and commercial photography, recipes and occasional photography articles. They had no idea that it would grow to become one of the top photography websites, with over 1.5 million visitors a month. Although all recipes and most other personal articles were moved/deleted over time to keep the site relevant to photography, the name of the site and the domain were preserved.
After our recent photography workshop in Colorado, where we had a chance to gather as a team, we realized that some people continued to struggle with recalling the exact spelling of the Mansurovs name. Yes – it seems easy enough, but with respect to attracting and expanding our readership, we want a website name that is easy to recall and spell. And while Google or Bing search capability can often help people find a site name even when it is spelled incorrectly, we don’t want people to wade through a list of possible site names.
Correlation With Subject Matter
Another factor influencing our decision was the fact that the Mansurovs name did not directly correlate to the subject matter – photography. This is certainly not a deal breaker when selecting a site name – there are a variety of sites that have names unrelated to their core material. Having a name that closely relates to your main topic, however, can greatly improve people’s ability to find and recall our site name.
The last factor relates to the very reason for the website’s existence. Our mission is to:
“Build a photography site that provides readers of all abilities with high quality product reviews, news, buying advice, tips and techniques, and other value-added, entertaining material that enriches their photography hobby or career”
We believe that Photography Life better captures the essence of why we continued to expand this site. There are literally thousands of photography sites. We wanted to build one that would prove valuable and serve people’s diverse interests as they grew and expanded over time.
Big Changes Are Coming
We have a number of major projects to expand the site. We will soon be adding a photography forum, where our participants will be able to interact with our team and each other, share their photography work, and ask questions. We will also be reorganizing the site and revamping the design (without over-cluttering it). A couple of other projects are currently being worked on, but I cannot share the details yet. We are excited about these changes!
We would be interested in hearing your thoughts and ideas regarding the site’s name change. Please feel free to weigh in below.