How to Use Instagram for Your Photography Business

Instagram is my favorite social networking tool for my wedding photography business. If you are not utilizing it for business purposes, you are missing out on a wonderful opportunity. I often connect with wedding professionals on Instagram – wedding planners, florists, calligraphers, venues, dress shops, you name it! It has been wonderful for creating buzz and spreading the word about my business.

2 Laura Murray Instagram

Below are some tips for getting the most out of your Instagram account.

1) Be Selective

Provide content that is valuable to your readers. I love getting a little glimpse into the daily life of the creatives whose work I admire. But I tire very quickly of people who over-post irrelevant information. I post about 5 times/week as I don’t want to overload the feed of my readers.

1 Laura Murray Instagram

I post the same type of content that I want to see on other’s pages. Such as:

  • Behind the scenes shots
  • Shot of my packaging and branding
  • Iphone photos of what business items I am working onm whether it be editing on my computer monitor, or hand-making little presents for my clients
  • My other creative hobbies– such as a ceramics, calligraphy, or darkroom work
  • Scenic shots from travels
  • My family (both current photos as well as old snapshots from when we were kids)
  • Sneak peeks of up coming work
  • Where I live/where you I work
  • Myself

8 Laura Murray Instagram

2) Use Tags, Hashtags and Geotags

When you tag another user, it looks like this @lauramurray. When posting wedding images, I like to tag the bride and groom as well as all the vendors I worked with on a specific wedding. They are notified of my post, can view it, comment, and also share it themselves.

Hashtags look like this: #photographylife or #colorado. They are a great way for new followers to find you. Perhaps someone wants to find all the people who attended Elizabeth Messina’s A Lovely Workshop” (Elizabeth is one of my all time favorite wedding photographers). Type #alovelyworkshop into the explore page in Instagram and all the images where users who attended that workshop and added that hashtag will pop up. Or you can create an unique hashtag that is very specific to what you are posting. If you type in #sunset, you will see over 10 million posts. But if you want it to only be sunsets from you, create a specific and unique name like, #sunsetsfromlauramurrayphotography. The general rule is to use 1-5 hastags per post, although I do see people who use MANY more than that. You can see the most popular tags on Instagram here: People use hashtags for location, theme, and subject matter.

Geotags link to the specific location of your Instagram post. Turn on the “add location” setting and Instagram will link to the location. Or if you posting after the fact, you can add the geotag yourself. The value to this is also allowing new followers to find you when they search for specific geographic locations.

4 Laura Murray Instagram

3) Find, follow, and comment on the users whose work you admire

Connect with vendors you want to work with like florists, wedding planner, stylists, etc. Comment on their pics and start building relationships. Compliment them.

There are several wedding professionals with whom I have a great working relationship and I met them initially on Instagram. Be genuine and get the dialog going.

9 Laura Murray Instagram

4) Make your account public

Since I am using my Instagram for business purposes, I want as many people to find it and to follow me. My account is public, meaning anyone can pull it up. There are a variety of privacy settings for Instagram, and for business purposes, I prefer the public setting.

10 Laura Murray Instagram

5) Get your readers involved and host contests

One tool that I have yet to utilize is hosting a contest on Instagram. But I HAVE entered many contests via Instagram.

Create a content – give away something like a matted, signed print of your work or a book you found beneficial. Post it to Instagram and have readers use a specific hashtag so you can track the entries. Set a duration for the contest, and at the end announce the winner.

11 Laura Murray Instagram

3 Laura Murray Instagram

I would love for you all to follow me on Instragram. You can view my instagram account here. Or, you can look me up by my username of lauramurray.


  1. July 18, 2013 at 5:37 am

    Laura, thanks for the article. I stay away from instagram and twitter – I often feel overwhelmed with the amount of information out there, and tell myself I don’t need to add to it :) but I do photography only part time and am often very busy (I only recently created a FB page and have been trying to post regularly). HOWEVER, if you are a full-time professional photographer, I think instagram and other social media are invaluable tools for exposure and networking – I totally agree with you! Especially for wedding photogs – you’re constantly networking with other vendors and reaching prospective clients.. and my guess would be that many of them are young people spending a lot of time on fb, instagram etc :) – p.s. love your work!

    • July 18, 2013 at 4:16 pm

      THanks Mikhail for the comment– I find Instagram to be the 2nd most helpful social network to be a part of. Facebook is definitely #1, but Instagram is a close #2. SOOO many good connections for me on there. I highly recommend checking it out!


    • 1.2) jim
      November 6, 2014 at 1:33 pm

      Not sure why you commented Mikhail. It makes really no sense

    • 1.3) sara
      December 23, 2014 at 7:34 pm

      follow @smartvhf on instagram

  2. 2) Oriana
    December 8, 2013 at 4:04 pm

    Hi Laura,
    Thanks for this article. I just checked out your feed, too. I love the photos from your travels! I am considering Instagram but I don’t use a mobile phone to take photos. Do you post pics that you take with a DSLR or keep it to the iPhone? Thanks again.

  3. 3) Richard Gray
    August 6, 2014 at 2:19 am

    Some very sound tips Laura. I’m running an Instagram account for a music venue @islington_ah and it’s been really useful, for many of the reasons you mentioned. But in answer to Oriana’s question, most of our photos posted there are DSLR. It’s a common mistake to think that just because the photos are usually viewed on a mobile, they have to be taken on a mobile.

  4. 4) James
    October 20, 2014 at 2:08 am

    The easiest, most convenient, and most budget-friendly way people will know of your business is through the use of the social networking sites. As advised by the photography blog,, social media are not going away anytime soon so as a photographer, you might really think of using them. You can advertise your photography business and entice people to consider you when they need to hire an event photographer. You will also get feedback and recommendations which would prove really useful. You can create some attractive advertisement and share it with friends and other people who follow you. It is so easy to spread a news using a social medium as a platform.

  5. December 19, 2014 at 1:35 pm

    Just followed you, inspiration stuff, I LOVE your film work! And this is a great article, exactly what I was looking for :)

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