A little more than a week ago, I realized why I had not received my Nikon D800. Through sources that cannot be named, I was informed that Greta Van Susteren, the well-known commentator at the Fox News Network, received the camera originally assigned to my order. I was further surprised to find this unique note (below) from the delivery service. Today’s GretaWire confirmed that my D800 was already being used!
Am I upset? Absolutely not. I have no issue with Greta “jumping line” at B&H to get my camera. “Why not?”, you ask? The injustice of it all! Someone must pay for having my D800 rerouted to Greta! Surely someone must be “guilty” of… well… uh… something! Or so the popular thinking goes…
Greta Having My D800 Is Good For All Of Us
In the interest of full disclosure, I must admit that I am a Greta fan. As such, she is entitled to get away with some things that I might not otherwise so easily dismiss. Admittedly, seeing my D800 in her hands stretches the boundaries a bit. Greta’s endorsement of the D800, however, is a far better advertisement for the camera and the Nikon brand than you or I could ever muster. We may secretly believe we are the second coming of Ansel Adams, and our cats may not be able to get enough of our photos showcasing their cute antics, but star endorsements and their marketing appeal are far more significant than whatever accolades the rest of us could shower upon Nikon’s products. Sorry folks, but it’s true.
And if analytical technical experts were what sold products, we would see Nikon television commercials with some nerdy, monotone engineers reciting numbers from colorless spreadsheets containing highly complex, unintelligible (and boring!) facts depicting why the new D800 is superior to every other camera ever made. But unless you totally misunderstand the concept of advertising, you probably realize that much of it appeals to our emotions – not our rational side. Advertising often revolves around popular celebrities (or attractive models), most of whom have absolutely nothing to do with the product being advertised. Greta’s D800 use will help generate Nikon sales, market share, revenue, and profits. And a financially strong Nikon is better positioned to invest in new technologies that will eventually make their way into future product offerings. That is good for all of us.
Greta Will Take Photos of Real Stuff
I can’t admit to knowing much about Greta’s photography expertise, but based on watching her show and reading her blog, I am well aware that she travels to some fascinating places and interviews interesting people. As such, we can reasonably expect her to put the D800 to good use taking photos of something besides brick walls, test charts, cats lounging on the living room couch, and family snapshots with the popup flash. There is little doubt that there will be more than enough people to produce petabytes of D800 test patterns, 600X crops, and other “insightful” information that will put us to sleep for years to come. When Greta carries her D800 and takes some photos of her guests and nearby scenery, however, we will at least get a sense of what the camera can do in the real world. And who can argue with that?
Greta Getting the D800 Irks Some People
This is reason alone to be pleased that B&H shipped my D800 to Greta – it has everyone in a tizzy. The web is abuzz with all manner of whiny, snarky comments regarding Greta getting a D800, some of them downright nasty. Why people feel compelled to complain about this situations is beyond my reasoning capabilities. I don’t know what the Fox News Network spends on camera and video gear per year, but I suspect it makes the price of a D800 seem like a rounding error. Why shouldn’t B&H (or any client-oriented company) give its best clients some preferential treatment when it comes to ensuring they get top priority when new gear arrives?
It is hard to objectively argue with B&H‘s decision to reroute my D800 to a popular television host, such as Greta Van Susteren. So while I am a bit disappointed that I won’t see a D800 for a while, I can at least be comforted that my camera has found a good home. I have no doubt that Greta will take my D800 on some fascinating journeys, showcase some stunning photos, and be a great spokesperson for the Nikon brand. And that is nothing to complain about. Well… not for some of us!