Fujifilm X-M1 Announcement

As many may have hoped, Fujifilm has finally brought out a mid-range X series compact system camera. The newest member of the desirable system is called the X-M1. Lots of good news here – it’s gorgeous, comes in three colors and with the same great 16.3 megapixel APS-C X-Trans sensor as its older siblings, the X-Pro1, X-E1 and X100s. What you may like even more is the low (for a Fujifilm camera) price of $700 body only. But good looks alone is obviously not enough for that price. What else is there about this camera?

Fujifilm X-M1

Fujifilm X-M1 Overview and Specifications

We at Photography Life are big fans of Fujifilm X cameras. We believe they brought some fresh air into the market. Dashing looks and photographer-friendly ergonomics, but also innovative sensor technology and focus on quality prime lenses have made the X series very desirable among photographers. That said, Fujifilm X series have had their share of problems and quirks. As a matter of fact, this is probably the most quirky camera system out there right now. You could even call it “character”. Fujifilm has been spending a lot of effort and time fixing these quirks with firmware updates. Also, with every generation, their cameras seem to be getting better and more complete than before. X-M1 continues that trend, at least on paper.

Fujifilm X-M1 Rear

Let’s start off with the 3″ 3:2 aspect ratio articulated display on the back of the camera. It’s actually bigger than that on the more expensive X-E1 and packs better resolution at 920 thousand dots. As it should, because predictably X-M1 doesn’t have a viewfinder of any sort. Pity, because hybrid viewfinder found in X-Pro1 and X100/s has always been Fujifilm’s highlight. The fact you can tilt the LCD screen and small overall dimensions make up for the drawback, however. We loved the 16.3 megapixel X-Trans sensor in the X-Pro1 (see our Fuji X-Pro1 review), so you can expect the same phenomenal image quality from the X-M1. ISO setting has a range of 200-6400 with options to extend down to ISO 100 and up to ISO 25600 in JPEG quality. Full HD video is also available as expected, along with a 5.6 frames per second shooting rate in continuous shooting mode.

Fuji X-M1

Following recent fashion, X-M1 includes Wi-Fi. Wireless network connectivity will allow you to connect this camera to a smartphone. Such great list of features makes this camera appear very attractive on paper. However, I did not find any mention about AF system improvements. I find that concerning. A most welcome improvement over previous X cameras would the hybrid AF system also used in X100s. We were not impressed with X-Pro1’s AF performance running the original firmware version and AF hasn’t been a strength of Fujifilm cameras on the whole. We haven’t had the chance to test X100s ourselves yet, but we hear AF performance is impressive. We were sort of hoping it would be used in the X-M1, as well. In any case, we shouldn’t jump to conclusions – a review is definitely coming!

Here is a short list of key specifications:

  • Price: $799 with 16-50mm lens, $699.95 body only
  • 16.3 megapixel APS-C CMOS X-Trans sensor
  • ISO range of 200-6400 expandable from 100 to 25600
  • Tiltable 3″, 920k dot LCD with Live View
  • Shutter speed range of 30-1/4000 sec
  • Built-in pop-up flash
  • Wi-Fi connectivity
  • 5.6 frames per second
  • Video: 1080p 30fps H.264
  • Storage: SD/SDHC/SDXC
  • Battery Life (CIPA): 350
  • Weight (inc. batteries): 330 g (0.73 lb / 11.64 oz)
  • Dimensions: 117 x 66.5 x 39 mm (4.6 x 2.62 x 1.54″)

Official Press Release

Here is the official press release for Fujifilm X-M1:


New X-M1 also includes a 3” tilting, high definition LCD screen, wireless image transfer for easy photo sharing and advanced filters for creative picture taking

Valhalla, N.Y., June 24, 2013 – FUJIFILM North America Corporation today announced the all new, premium FUJIFILM X-M1 compact system camera (CSC), the third interchangeable lens system camera introduced within the award-winning FUJIFILM X-Series. The X-M1 is a lightweight camera that includes the same 16.3 Megapixel APS-C X-Trans CMOS sensor used in the critically acclaimed FUJIFILM X-Pro1and X-E1 that delivers outstanding image quality, all in a premium, beautifully crafted body.

The X-M1 will ship with a newly-designed FUJINON XC16-50mm (24-76mm)*1 F3.5-5.6 OIS zoom lens that allows enthusiast photographers to capture crystal clear wide angle to mid-telephoto range images. The XC16-50mm is a versatile lens that is ideal for a wide range of photographic subjects, including stunning low-light scenes, true to life portraits and rich colorful landscapes. The lens consists of 12 all glass elements in 10 groups including 3 aspherical elements and 1 ED element. The lens features seven round-edged aperture blades, which offer 17 stops in 1/3 EV increments for precise aperture control.

“The X-M1 is a perfect combination of power and performance, all within a lightweight and well-built chassis. Photographers and enthusiasts alike can confidently take the X-M1 everywhere they go, and it will deliver images that exceed their expectations,” said Go Miyazaki, president and chief operating officer, FUJIFILM North America Corporation.

“The remarkable new X-M1 with its large APS-C X-Trans sensor, 3” tilting LCD screen, new XC16-50mm lens and easy wireless image transfer, gives enthusiasts the ability to capture amazing quality images and also share them effortlessly.”

Award-winning 16.3 Megapixel APS-C X-Trans CMOS sensor and EXR Processor II

The FUJIFILM X-M1 uses the same large APS-C X-Trans CMOS sensor that is found in the X-Pro1 and the X-E1 with a unique color filter array that minimizes moiré and false color without the need for an optical low pass filter. This makes it possible for the camera to maximize extremely high resolution, and to capture each image with accuracy and clarity when using high performance FUJINON lenses.

With the X-M1, users can set the sensor sensitivity from ISO200 to as high as ISO6400 in 1/3 step increments, and even take advantage of the extended range of ISO100 and ISO25600 to obtain amazingly clear and low-noise images even in low-light conditions when shooting at night or indoors.

Together with the EXR Processor II, the X-M1 gives customers incredible speed and response times with a start-up time of 0.5 seconds*2, a shutter time lag of 0.05 seconds and a maximum burst speed of 5.6 frames per second (max. 30 frames*3).

Compact performance and advanced features

The X-M1 compact ILC combines advanced features in a go-anywhere design. The X-M1 weighs just 11.6oz*4 and measures 4.6” W by 2.6” H by 1.5” D, about half the size of a traditional DSLR body. With a slim profile of 1.3” at its trimmest point, the X-M1 is easily carried anywhere, and can be trusted to deliver high-quality images.

Along with its large APS-C X-Trans CMOS sensor, the X-M1 also features a 3” tilting high resolution LCD screen with 920,000 dots for easy image viewing and framing at various angles.
The 3” LCD monitor tilts at variable vertical angles, facilitating both low-angle and high-angle shots whether on or off a tripod.

The X-M1 gives users additional flexibility with its built-in high precision flash, with the guide number 7*5, and Super Intelligent Flash technology that automatically controls flash strength according to scene types to reduce highlight clipping.

Easy Image Transfer with WiFi® button

The X-M1 features a WiFi button that lets users transfer photos and movies*6 from the camera to smartphones, tablets and computers allowing enthusiasts to upload high quality images to social media sites for easy sharing.

To connect the X-M1 to a smartphone or tablet, users can download the free dedicated “FUJIFILM Camera Application” to their iPhone™ / iPad™ or Android™ smartphone or tablet device to transfer up to 30 pictures at a time from the X-M1. The app also lets users download movies, expanding the range of options available for enjoying pictures taken with the camera.

Intuitive design and easy operation

The intuitive design of the X-M1 gives users the ability for one-handed camera operation, which is perfect for the fleeting moments when you need to pick up the camera quickly and start shooting.

The X-M1 has its key operation buttons and dials positioned on the right side of the camera’s rear panel for easy use and quick picture taking. The Mode Dial for selecting the optimum setting for each scene gives access to the Advanced SR Auto function, which automatically recognizes each scene and selects the best settings for sharp and clear images.

The Advanced Filter function gives users a range of creative filters to apply and achieve unique and artistic looks. The use of two perfectly positioned Command Dials allows users to effortlessly adjust the aperture, shutter speed and exposure compensation, while frequently-used functions are given individual buttons, thereby enabling intuitive and quick operation.

FUJIFILM X-M1 key features list

• 16.3 Megapixel APS-C X-Trans CMOS sensor
• EXR Processor II
• Start-up time of 0.5
• Shutter lag time of 0.05
• Shooting interval time of 0.7
• 3” (920K dot) tilting high resolution LCD screen
• Full range of ISO100 – ISO25600
• Wireless image transfer
• Q Menu shortcut button
• In-camera RAW processing
• Film Simulation modes (Velvia, ASTIA, PROVIA, Sepia, and Black & White)
• 8 Advanced Filters (Toy Camera, Miniature, Dynamic Tone, Pop Color, Soft Focus, High Key, Low Key and Partial Color)
• Multiple Exposure mode to superimpose a second exposure on the first exposure
• Full HD movie 1080P\30fps and built-in stereo microphone
• Available accessories include: Leather Case, Hand Grip, and Clip-on Flash

The FUJIFILM X-M1 (body only) will be available in black and silver in July 2013 for $699.95.
The FUJIFILM X-M1 and XC16-50mm (24-76mm) F3.5-5.6 OIS lens (kit) will be available in July 2013 for $799.95.
The FUJIFILM X-M1 (body only) will be available in brown in August 2013 for $699.95.
The FUJIFILM X-M1 uses the same FUJIFILM X-Mount as the X-Pro1 and X-E1, and all FUJIFILM XF and XC lenses will work with all X-Series interchangeable lens cameras.

Pre-Order Links

You can buy the X-M1 from B&H, our trusted reseller, using the following links:

  • You can pre-order the new X-M1 body only for $699.95 in either of the three available colors. Click here for the silver one, pre-order it in brown or choose the classic black version.
  • X-M1 is also available kitted with the new budget Fujinon 16-50mm f/3.5-5.6 OIS zoom lens for $799.95. Follow these links to get the kit with silver, brown or black camera bodies.


  1. 1) David B
    June 25, 2013 at 12:20 am

    i am for one happy that Fuji is creating a one for the regular masses. My concern if I was buying one (I won’t be because I love my XE1) would be this line from the imaging-resource.com preview (a site I generally trust)
    “Worryingly, we’re led to believe that the Fuji X-M1’s autofocus system will not be as fast as that in the X-E1. Hopefully that will turn out not to be the case.”
    Which tells me that they got some info that either the processor is less powerful than on XE1 or something similar to that. Otherwise they would not have thrown that sentence in.

  2. 2) Marco
    June 25, 2013 at 4:26 am

    I like this camera. But it’s a really pity they removed the mechanics ring for f-stop selection and the level gauge… why???

    • 2.1) David B
      June 25, 2013 at 10:06 am

      The removed the ring from XC kit lens. “C” in XC stands for …. China? Cheap? Crappy?
      I am kidding of course, based on the first samples on Fuji site it is probably a fine lens.

  3. 3) Silkway
    June 25, 2013 at 5:25 am

    oh well nice touch

    i was just thinking of having one Fuji instead of Leica

    it can’t replace real DSLR
    but as a toy is good to play with

  4. June 25, 2013 at 9:41 am

    Thanks for the post, Roman.

    The more I learn about mirrorless Fuji, the more I consider getting it! I want to carry a camera with me most of the time – to parties, when traveling, etc. and I think this is a sublime alternative to lugging a friggin DSLR. A friend let me take a few shots with his (X100 I think) – the image quality is very good. My only concern is the autofocus, but that’s based on Nasim’s review – and we all know how critical he gets :P
    But seriously, I think a lot of potential for personal/non-pro work.

  5. 5) Carl TightShooster
    June 25, 2013 at 12:43 pm

    As Nikon Fan I hope future sensors and styling of fuji mirrlorless cams will be adopted by Nikon!


    • 5.1) Silkway
      June 25, 2013 at 12:48 pm

      today everyone switching to sony sensors
      even Hasselblad

      • 5.1.1) Karl R.
        June 25, 2013 at 1:12 pm

        Wrong!!!! :)

        • Silkway
          June 25, 2013 at 1:21 pm

          yeah of coz Fuji has a hand over future sensors

          but today everyone just stuck to Sony

          and its not bad at all in terms of high ISO

          • Carl TightShooster
            June 25, 2013 at 1:33 pm

            I have a D700 and now a Fujix X100s – it’s amazing how good it (APS-C) performs against the D700 (FullFrame) – both sharpness (and it’s a lot more then then 4mp+ very crispy) and noise (one stop) are better. The X-trans Sensor as full-frame would blow away the complete current Nikon-Pro-Line.

            Only one issue I’ve seen with X-Trans I have in LR 5.0 is : Highligts and shadows can be much better reovered with Nikon Nefs then with Fuji Rafs;
            and Nikon Nefs are compressed lossless but Fujis not which results in cosnstant 30M per Raw-file; Nikon D700 raw-files are approx 12M-14M;


            • Silkway
              June 25, 2013 at 1:55 pm

              you shold own Nikon d600 (i know, now somebody going to scream ;)
              its huge improvement over d700

              and thats not just double pixel count 24 mpx against 12

              its low noise on high ISO
              dynamic range
              color depth
              that has never been seen before in any DSLR

              that is actually new sony sensor

              and compare that to X-Trans sensor of fuji

              fuji has increadable high ISO
              and the color representing is more valid than anything

              plus new technology that delivers no moire with no low pass filter for clarity

              so compare this two
              instead of using old tech of Nikon d700 that is even not sony sensor ;)

              fuji has nice sensor, but lack of autofocus and responsiveness and its look is more like a digital toy compared to sony sensor

              so for now sony is the game player
              but in future fuji has a good chance to come in the game if they will improve to that level that Nikon can mix their name to new products

            • Profile photo of Romanas Naryškin Romanas Naryškin
              June 25, 2013 at 11:45 pm


              I still own a D700 myself – it is a wonderful camera. I use it for my weddings with full confidence. If you’re satisfied with it, there’s no need to switch to something newer. :)

  6. June 25, 2013 at 2:01 pm

    u r right D700 is a little bit aged out.
    But I thought new APS-C sensor compared with a Fullframe 4 year old sensor is much more fair then … :)

  7. 7) Carl TightShooster
    June 26, 2013 at 1:15 am

    > I still own a D700 myself – it is a wonderful camera.

    Full agree her Roman, I like the D700 – and it’s my system cam, only 2 improvements would be fine, some higher resolution, about 18MP (group pics are to low res with 12MP) , and an Auto-Focus which is even faster and 2 stops down more reliable;
    Thats all ;)

    the D600 has in my mind has a weak AF-Module only covering a too small part of the full frame area.

    • 7.1) Silkway
      June 26, 2013 at 3:39 am

      well yeah basicly for photo you can still use D700

      mostly i like the D600 because of video
      it can make uncompressed ProRes 220 mb/sec
      on external recorder such as Atomos Ninja 2

      what about downsides as most people say for D600
      such as 39 autofocus points
      4000 limit shutter speed
      dust on sensor
      3 shots bracketing

      me and any real professional understands
      that this is not a downsides
      but enlighted thing for better versatile
      like a sports car

      also some say – oh its not professinal to not having this and that
      well actually it is professional
      coz its challenging you, you start to re compose your shots to get focus on far away corners of the frame
      you start using one third step exposure up and shooting 3 bracketing for each of them
      you start cleaning wet your sensor every 500 shots
      and you start to shoot at maximum 4000 shutter speed
      (who really shooting at 8000 of a second?)
      so it just comes to a point
      when you really using whole potencial of the camera
      and not just having extra feautures that makes comfortable
      but you never actually need them
      such as 50 shots buffer of D4

      no really
      who needs that extra things – go fro D4

      but for those who spend just 2000 dollars
      Nikon D600 is excellent choise

      especially after D700

      and then you don’t have to look into Fujifilm cameras)

      • Profile photo of Romanas Naryškin 7.1.1) Romanas Naryškin
        June 26, 2013 at 3:54 am

        Seriously, I don’t care when you’re just making yourself look like a complete idiot, but if you don’t stop your stupid spamming and trying to justify your purchase and prove to everyone that you made “the right choice” and how much of a “professional” you are, I’m just kicking you out. Understood? You can read the articles, they are for everyone. You can comment – that’s fine too. But stop the damn BS, dude, because it’s coming close to being absolutely absurd. Enough already. We’ve never had people people go on about something in every single comment they make, nor did we have anyone disrespect someone else’s opinion like that. We are not about to start now. This is your last warning. Stop making a mess.

  8. 8) Carl TightShooster
    June 26, 2013 at 3:52 am

    > especially after D700
    > and then you don’t have to look into Fujifilm cameras)

    Sure?? :)
    I am sure that the D600 is full capable for professional work – I agree – but my Statement was not for the common sense (is that cam pro or not) but my own preferences.

    and finally I love how fuji is doing all that mirrorless stuff – a point nikon (and canon too) is still missing. A Nikon A is not enough; cheers

    and to close it – you cannot compare both – with the X100S I have perfect a street cam; The reaction of the photo objects is complete different, if I take my D700 they get nervous search for distance – and if I take
    my X100s they come nearer aksing for that cam for the style and so on.

    so for every aspect the right cam, the X100s was defintly missing ;)


  9. 9) Carl TightShooster
    June 26, 2013 at 4:01 am

    Dear Romanas – this is too hard what you wrote;
    pls keep professional and friendly as you are and as I respect you.

    my full respect


    • June 26, 2013 at 4:03 am


      not when you have to go through dozens of comments that are all exactly the same, again and again. I wouldn’t mind, but we’ve already had complaints about him. Enough is enough.

      • 9.1.1) Carl TightShooster
        June 26, 2013 at 4:08 am

        I understand – but as I was not aware of it I was shocked. this is a public space .

        Go on with your execellent work – and by the way the Fuji X-M1 is the right cam to raise the number of sales of the Fuji X-System cheers ;)


  10. July 1, 2013 at 10:28 pm

    In a way I’m glad this doesn’t have an optical viewfinder, or I’d be very tempted to sell my X20 and get this one. Not that I’m unhappy with the X20, but actually more that I’m becoming quite a fan of Fujifilm’s digital mirrorless cameras. If I didn’t shoot sports and action so much I would seriously consider ditching my DSLRs and pro lenses for the Fuji system.

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