We are beyond impressed. Never before have we seen such support from camera manufacturers as shown by the relative newcomer to large-sensor digital camera market, Fujifilm. Only a while ago, Japanese company has released yet another firmware update for the original X camera, the X100. And a big one, at that. I can already hear the owners rejoice. They bought a quirky, charming camera and now, three years later, it is all grown up. So much, in fact, that we may have to append our initial review.
1) What We Think
Over the past three years, Fujifilm has produced a number of extremely lovable cameras. Until 2010 when the original X100 was launched, I don’t remember myself paying attention to any of its digital cameras, including the legendary S2, S3 and S5 Pro models. Maybe because all they had in the line-up were compact point-and-shoot offerings. For me, Fujifilm was the maker of great lenses, photographic film and film cameras only. Not anymore. In our opinion – and trust me when I say I am trying not to let my personal affection for the firm get in the way of objective statements – Fujifilm makes some of the greatest digital cameras right now. But they way they keep improving them is frankly staggering. If you ever imagined a manufacturer that cares most of all about the loyalty of its customers and truly does its best to make their products as good as they can possibly be, well, I think it is safe to say Fujifilm is at the top of the list of such camera manufacturers right now. The slightly sad part is – it shouldn’t be. What Fujifilm is doing with its continued support is really only unexpected when compared to the likes of Nikon, who prefers to launch new products to fix old ones, and other manufacturers. It should be the gold standard, but isn’t. And right now, Fujifilm seems to be the only one who knows how to truly build a loyal customer base. Bravo.
As much as I love my D700, Nikon has a thing or two to learn from the charismatic folks at Fujifilm.
2) Fujifilm X100 Firmware Version 2.00 Details
The new firmware version 2.00 brings the following improvements to the Fujifilm X100 compact camera (quote from official press release):
- Improved Auto Focus
- Approximately 20% faster AF speed and enhanced focus distance compared to the previous firmware version
- Close-up focus distance shortened by 30% before needing to switch to macro mode
- New Focus Peaking function assists in manual focusing by enhancing the outline of the subject in high contrast
- Improved focusing via the EVF or LCD when using wide apertures
- The camera start-up time has been shortened by approximately 0.2 seconds
- Pressing the AF button now toggles the focus area selection screen and the area of your choice can be selected
3) Official Press Release
Here is the official Fujifilm press release:
FUJIFILM LAUNCHES SIGNIFICANT FIRMWARE UPDATE FOR THE ORIGINAL X100
New firmware v2.0 delivers focus peaking, faster AF and improved close-up focus
Mississauga ON, October 18, 2013 – FUJIFILM Canada today announced a new firmware v2.0 update that dramatically improves the performance of the original FUJIFILM X100, the first model in the premium X-Series line of digital cameras.
Since its release in March 2011, Fujifilm has received meaningful feedback from X100 photographers throughout the world and this firmware upgrade reflects many of their requests. This new firmware update delivers improved autofocus and manual focus, as well as other convenient features for users who apply the update.
“Photographers around the world have trusted their images to Fujifilm and the X-Series, and this new firmware update is concrete evidence that we are not only listening to our customers, but also working hard to improve our products on a continuing basis,” says Greg Poole, Vice President, Imaging and Recording Media Products, Fujifilm Canada.
Key Features of New X100 Firmware v2.0
Improved Auto Focus
Approximately 20% faster AF speed and enhanced focus distance compared to the previous firmware version
Close-up focus distance shortened by 30% before needing to switch to macro mode
Improved Manual Focus
New Focus Peaking function assists in manual focusing by enhancing the outline of the subject in high contrast
Improved focusing via the EVF or LCD when using wide apertures
The camera start-up time has been shortened by approximately 0.2 seconds.*1
Pressing the AF button now toggles the focus area selection screen and the area of your choice can be selected
The X100 firmware v2.0 update will be available on October 18, 2013.
To download the new firmware and instructions on upgrading your X100 camera, please visit:
*1 QUICK START mode [OFF]
3) Download Links
Click here to read installation instructions and download the new firmware version 2.0 for your Fujifilm X100 digital camera.