Nikon D850 Announcement – The Monster Has Arrived!

Back in July, Nikon teased us with its “development announcement” of the upcoming D850 camera. Aside from a teaser video and some hints here and there about what to expect from the upcoming DSLR, Nikon gave no other information, so we had no clue what to expect in terms of specifications. Today, the company has finally revealed the upcoming high-resolution monster, the Nikon D850. And I have to say, this is without a doubt Nikon’s most technologically advanced cameras to…

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Happy 100th Anniversary Nikon!

It is a big day today at Nikon, since the company is celebrating its 100th year anniversary. Nippon Kogaku K.K. was founded on July 25th 1917 and the company has been making everything from consumer cameras to industrial optical equipment ever since. As part of this important day and celebration, Nikon’s president Kazuo Ushida gave an important statement that reassures the future of the company, particularly when it comes to addressing the “rapidly changing consumer needs”. With the announcement of…

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Nikon D850 Development Announced

Tomorrow is the 100th year anniversary of Nikon. While we have been patiently waiting for the company to announce something new for this big date, it looks like we will only be seeing a teaser in the form of the Nikon D850 “development announcement”. Unfortunately, aside from the teaser video (see below) that does not reveal much aside from the ability to shoot 4K video and 8K timelapses, no additional information is provided as part of this development announcement, which…

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Was Growth in the Asian Market the Tipping Point for Nikon?

It is always fascinating to contemplate what is beneath the strategy of various companies as they announce new products. Nikon’s official confirmation that it is developing some new mirrorless cameras is garnering all kinds of attention. Rather than add to all of the speculation regarding potential camera specs of these new Nikon mirrorless cameras in development, my first thought was to look at camera industry statistics. A basic question popped into my head…”Was growth in the Asian market the tipping…

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Nikon Full-Frame Mirrorless is On Its Way

If you are a Nikon shooter, you might have found the announcement of the 70-300mm f/4.5-5.6E VR AF-P puzzling. While it looks great on paper, the lens seems to be ahead of its time, since the only cameras the lens is fully compatible with are the recent DX cameras. What is the point of announcing a full-frame lens, if it is limited to only a few DX cameras and practically no FX cameras? To me, it shows that Nikon is…

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Nikon 70-300mm f/4.5-5.6E VR AF-P Announcement

Today Nikon revealed its first pulse motor (AF-P) lens designed specifically for full-frame cameras, the AF-P NIKKOR 70-300mm f/4.5-5.6E ED VR. This is a very interesting release for a number of reasons. First, it improves the already great 70-300mm f/4.5-5.6G VR budget telephoto lens by making it sharper, faster and lighter. Second, it vastly improves the image stabilization system on the lens, capable of compensating up to 4.5 stops when shooting hand-held, in addition to adding a Sport VR mode…

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Tamron SP 24-70mm f/2.8 Di VC USD G2 Announcement

Tamron announced yet another new-generation lens for both Nikon F and Canon EF mounts, the Tamron SP 24-70mm f/2.8 Di VC USD G2. The new professional-grade lens sports an impressive optical design, with a total of 17 elements in 12 groups, four of which are aspherical elements, two have extra refractive and three have low dispersion properties. Just like the recent “G2” series lenses from Tamron, the SP 24-70mm f/2.8 Di VC USD G2 comes with eBAND and BBAR coatings…

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Canon 6D Mark II Announcement

Earlier today Canon unveiled the much anticipated Canon 6D Mark II, which offers a number of incremental updates over its predecessor. The new 6D Mark II comes with a slightly higher resolution 26.2 MP full-frame sensor featuring Dual Pixel AF and its image processor has been also bumped up to DIGIC 7. But the more exciting news has to do with the autofocus system – the 6D Mark II comes with a powerful 45-point all-cross-type AF system, which is significantly…

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New Free Email Subscription Service

We are happy to announce a big change to the way we handle and process email subscriptions for our readers. As of today, we have completely switched to a new system and migrated away from two previous email subscription systems, which will hopefully alleviate all the frustrations our readers have had with our newsletters. While we have been relying on free email delivery services from Google and WordPress for the past few years, they have proven to be very limited…

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Camera Market Stabilizing – April 2017 Update

While I wait until quarterly data is available from CIPA to do full camera market updates on my photography blog, I thought Photography Life readers may like to have a quick look at how 2017 is shaping up for the digital camera market. The charts in this short article are based on April YTD 2017 CIPA statistics. I’ve included YTD actuals for 2017 as well as my market estimates for 2017. These estimates were calculated after examining some basic trends that the camera market…

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