PL Redesign – A Cleaner Look

We are happy to announce a rather significant update to the Photography Life design, which is focused on delivering a much cleaner user experience optimized for both both desktop and mobile use. We got rid of the large headers and the enormous slider on the front page and re-tweaked every part of the website to look very polished and distraction-free. A lot of the older content has been updated with more up-to-date information and we will be continuing our efforts in making sure that all the content stays relevant on the site, whether you are looking at articles published 5 years ago or today.

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Sigma Does It Again – 4 New Lenses Announced!

Ever since Sigma decided to revamp its line of lenses with its “Art”, “Contemporary” and “Sport” editions, we have seen a number of innovative lenses from the company, some of which claimed the “world’s first” title. Sigma has been working hard on producing fast, high-performance and durable lenses for Nikon, Canon and Sigma mounts at very attractive price points, allowing the company to quickly grow and establish itself as a reputable lens manufacturer. Today, the company revealed yet another amazing set of lenses in the form of Sigma 14mm f/1.8 DG HSM Art, 135mm f/1.8 DG HSM Art, 24-70mm f/2.8 DG OS HSM Art and 100-400mm f/5-6.3 DG OS HSM Contemporary – four lenses designed specifically for full-frame cameras.

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Nikon DL Cameras Officially Cancelled

After a few delays, Nikon decided to officially cancel the DL Series of premium compact cameras citing profitability concerns. Sadly, despite the strong set of features these cameras offered for their prices, some of us saw this coming. And based on current market conditions and the serious losses incurred by Nikon in the past few years, the situation is not looking particularly good for the company, which has announced that it will let around 1,000 of its 25,000 workers go in order to restructure its workforce during the difficult times…

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Sony FE 100mm f/2.8 STF GM and 85mm f/1.8 Announcements

This week is an exciting week for Sony mirrorless fans, because two more lenses have joined the native FE mount in the form of FE 100mm f/2.8 STF GM and 85mm f/1.8. While Sony has already brought out the stellar 85mm f/1.4 GM lens last year, it is an expensive pro-grade lens, so there was a gap to fill for an enthusiast-grade lens and that’s what the 85mm f/1.8 is all about. At $599, it is a third of the price of its big GM brother, so it will be an appealing choice for portrait photographers on a tight budget. The Sony FE 100mm f/2.8 STF GM joins the ranks of high-end GM lenses that are designed to deliver outstanding contrast, sharpness and other optical characteristics with the latest and greatest technology the company has to offer. Although it has a relatively slow aperture of f/2.8 (for a portrait lens), it is also designed specifically for portrait photography, since it is the first Sony FE lens to feature a sophisticated optical design that incorporates “Smooth Trans Focus” technology that uses apodization filter, similar to the Fuji’s 56mm f/1.2 APD lens. Sony promises very smooth and pleasing bokeh, so it will be interesting to see how the rendering of the lens would compare to its 85mm f/1.4 GM lens.

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Tamron’s SP 70-200mm f/2.8 VC G2 and 10-24mm Lenses to Challenge Nikon

It is always exciting to see great lens announcements, because lenses play such a huge role in making images and making them appear special. This week we have seen two such announcements from Tamron. Without a doubt, the most exciting announcement is the Tamron SP 70-200mm f/2.8 Di VC USD G2 designed for full-frame cameras from both Nikon and Canon. I am personally intrigued by the Tamron SP 70-200mm f/2.8, since that lens is going to retail for a mere $1,299 – that’s less than half the price of what Nikon sells its high-end Nikkor 70-200mm f/2.8E FL VR for! I don’t know how Tamron managed to price its 70-200mm so low, but at this price, I almost wonder what corners Tamron had to cut to make it happen. After reviewing its MTF charts and other lens specifications, I could not really find any…

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Fuji X-T20, X100F and XF 50mm f/2 WR Announcements

It is a big day today for Fuji, since the company finally revealed the price of the GFX 50S, which, at $6500, happens to be lower than any other medium format camera on the market, including the Pentax 645Z. In addition, the company announced a brand new lens for its Fuji X-series cameras, the Fuji XF 50mm f/2 R WR, along with two updated cameras, the Fuji X-T20 and the X100F. While the X100F seems to be an incremental update with few changes, it is exciting to see both the XF 50mm f/2 WR and the “mini X-T2” in the form of the X-T20.

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Fuji GFX 50S Medium Format is $6500!

Back in September of last year, Fuji teased us with an announcement of the Fujifilm GFX 50S medium format mirrorless camera. While we got a taste of what the camera would look like, Fuji did not reveal the full specifications of the camera, along with the price. All we knew back then was that the camera was supposed to be under $10K with a lens, which was already good news, as the competing Hasselblad X1D-50c was announced with a price tag of $9K for just the camera body. Today, Fuji finally revealed the price of the GFX 50S and it is $2,500 cheaper compared to the Hasslelblad! Considering the price of the X1D-50c, along with the much larger, bulkier and heavier Pentax 645Z that still retails for $7K, the price of the Fuji GFX 50S is shockingly low. And based on the final specifications, the GFX 50S is going to be a beast of a camera for landscape, architecture, studio and product photography.

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Nikon’s 100 Year Anniversary – What I Hope to See in 2017

2017 is a huge year for Nikon, as it marks the 100th anniversary of the company. A century of innovation in creation of optical instruments, binoculars, telescopes, microscopes, engineering tools, medical tools, precision instruments, scanners, cameras, lenses and other accessories is something Nikon is planning to celebrate on July 25th, 2017. Our team at PL congratulates Nikon with this big achievement and we hope to see Nikon continue to innovate for many years to come! At the same time, we are hoping that the celebration of the 100 year anniversary of the company will come with great announcements – after-all, it is a perfect time to release something truly special for Nikon fans, isn’t it? What is it going to be? A Nikon Df II with anniversary edition versions of some prime lenses? The first full-frame Nikon mirrorless camera? Or perhaps a refresh of the existing camera models in the forms of the Nikon D620, D760 and D820? It is hard to say at this time, but we are hoping to see a bunch of releases in 2017!

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Creative Landscape Photography eBook Announcement

To culminate more than a year of work, Spencer and I are very excited to announce the release of our first eBook, Creative Landscape Photography: Light, Vision, and Composition. This 149-page Level 3 book dives into the creative side of landscape photography, including everything from finding subjects to composing difficult scenes. There are some exciting details below, so we encourage you to keep reading:

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Nikon 70-200mm f/2.8E FL ED VR Announcement

Every seven to ten years, Nikon updates its top-of-the-line, flagship lenses with the most current technology and tries to push the performance envelope of new lenses to their new technical limits. We have been waiting for this update for a long time and Nikon finally delivered the new AF-S Nikkor 70-200mm f/2.8E FL ED VR. As expected, this lens looks absolutely stunning in every way. Nikon completely redesigned the lens from the ground up and delivered a true stunner – the new 70-200mm f/2.8 now features a fluorite element to make it roughly 100 grams lighter (which is a huge achievement for this type of a lens). The lens is now of “E” type with an electronic diaphragm, instead of the traditional mechanical lever to change aperture. Vibration Reduction / Image Stabilization has been reworked and vastly improved over its predecessor, with up to 4 stops of compensation. The lens is now comprised of a total of 22 elements, with all the latest coating technologies, including Nano and fluorine coating applied to lens elements, with lens optimized for incredible sharpness across the frame. And based on improvements towards maximum reproduction ratio, it looks like Nikon took efforts to significantly reduce the focus breathing issue that was present on the VR II version of the lens. All this does not come cheap though – the new Nikon 70-200mm f/2.8E FL ED VR will retail for $2,799.95 MSRP, which is $400 higher than what its predecessor sold at when it was announced.

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