Fuji X-T20, X100F and XF 50mm f/2 WR Announcements

It is a big day today for Fuji, since the company finally revealed the price of the GFX 50S, which, at $6500, happens to be lower than any other medium format camera on the market, including the Pentax 645Z. In addition, the company announced a brand new lens for its Fuji X-series cameras, the Fuji XF 50mm f/2 R WR, along with two updated cameras, the Fuji X-T20 and the X100F. While the X100F seems to be an incremental update with few changes, it is exciting to see both the XF 50mm f/2 WR and the “mini X-T2” in the form of the X-T20.

[Read more…]

Fuji GFX 50S Medium Format is $6500!

Back in September of last year, Fuji teased us with an announcement of the Fujifilm GFX 50S medium format mirrorless camera. While we got a taste of what the camera would look like, Fuji did not reveal the full specifications of the camera, along with the price. All we knew back then was that the camera was supposed to be under $10K with a lens, which was already good news, as the competing Hasselblad X1D-50c was announced with a price tag of $9K for just the camera body. Today, Fuji finally revealed the price of the GFX 50S and it is $2,500 cheaper compared to the Hasslelblad! Considering the price of the X1D-50c, along with the much larger, bulkier and heavier Pentax 645Z that still retails for $7K, the price of the Fuji GFX 50S is shockingly low. And based on the final specifications, the GFX 50S is going to be a beast of a camera for landscape, architecture, studio and product photography.

[Read more…]

Nikon’s 100 Year Anniversary – What I Hope to See in 2017

2017 is a huge year for Nikon, as it marks the 100th anniversary of the company. A century of innovation in creation of optical instruments, binoculars, telescopes, microscopes, engineering tools, medical tools, precision instruments, scanners, cameras, lenses and other accessories is something Nikon is planning to celebrate on July 25th, 2017. Our team at PL congratulates Nikon with this big achievement and we hope to see Nikon continue to innovate for many years to come! At the same time, we are hoping that the celebration of the 100 year anniversary of the company will come with great announcements – after-all, it is a perfect time to release something truly special for Nikon fans, isn’t it? What is it going to be? A Nikon Df II with anniversary edition versions of some prime lenses? The first full-frame Nikon mirrorless camera? Or perhaps a refresh of the existing camera models in the forms of the Nikon D620, D760 and D820? It is hard to say at this time, but we are hoping to see a bunch of releases in 2017!

[Read more…]

The Very Best Black Friday Deals

This Black Friday, we are expecting a lot of great deals on cameras, lenses and accessories. Instead of posting a number of different posts with deals, we decided to post a single page that will basically keep track of the very best deals available this week. We will be updating this page regularly, so please check back often, as some of the deals might expire very quickly. We have already posted Nikon’s Black Friday deals, but there are so many more from different manufacturers! So if you are shopping for some deals, we will have them all right here for you.

[Read more…]

Nikon 70-200mm f/2.8E FL ED VR Announcement

Every seven to ten years, Nikon updates its top-of-the-line, flagship lenses with the most current technology and tries to push the performance envelope of new lenses to their new technical limits. We have been waiting for this update for a long time and Nikon finally delivered the new AF-S Nikkor 70-200mm f/2.8E FL ED VR. As expected, this lens looks absolutely stunning in every way. Nikon completely redesigned the lens from the ground up and delivered a true stunner – the new 70-200mm f/2.8 now features a fluorite element to make it roughly 100 grams lighter (which is a huge achievement for this type of a lens). The lens is now of “E” type with an electronic diaphragm, instead of the traditional mechanical lever to change aperture. Vibration Reduction / Image Stabilization has been reworked and vastly improved over its predecessor, with up to 4 stops of compensation. The lens is now comprised of a total of 22 elements, with all the latest coating technologies, including Nano and fluorine coating applied to lens elements, with lens optimized for incredible sharpness across the frame. And based on improvements towards maximum reproduction ratio, it looks like Nikon took efforts to significantly reduce the focus breathing issue that was present on the VR II version of the lens. All this does not come cheap though – the new Nikon 70-200mm f/2.8E FL ED VR will retail for $2,799.95 MSRP, which is $400 higher than what its predecessor sold at when it was announced.

[Read more…]

Sony A6500 Announcement

Without a doubt, Sony has been flooding the camera market with camera and lens announcements in the past few years. It has not even been a year since the company announced the Sony A6300 back in February and we already have another iteration of the camera in the form of the Sony A6500. I am not sure what the deal is with skipping iterations, but Sony went from A6000 directly to A6300 (skipping both A6100 and A6200) and it looks like there won’t ever be a Sony A6400 either. So why did Sony announce the A6500 this early? Based on the camera specs, one might think that Sony rushed with the A6300 in the first place, but looking at the price and the list of features, it appears that the A6500 isn’t meant to be a replacement for the A6300, but rather an introduction to a higher-end mirrorless camera. If we had NEX-3, NEX-5 and NEX-7 series cameras before, with a clear difference in features and price, now the higher model number is the indication of a superior camera. At $1,400, the A6500 is priced $400 higher than the A6300, but what exactly does the camera gain in comparison? Let’s take a look at all the new features.

[Read more…]

Sony RX100 V Announcement

In addition to the A6500 mirrorless camera, Sony has also announced an update to the RX100 and the new iteration is now called Sony RX100 V, as expected. While most of the camera specifications stayed the same (20 MP 1″ sensor and 24-70mm equivalent f/1.8-f/2.8 lens), the new RX100 V gains on-sensor phase-detection system to improve its autofocus performance. With a total of 315 phase-detection autofocus points spreading to over 65% of the frame, the camera snaps into focus almost immediately, at record-breaking 0.05 seconds.

[Read more…]

Sigma 85mm f/1.4 Art, 12-24mm f/4 Art and 500mm f/4 Sport Announcement

More Photokina announcements are rolling in today and this time it is Sigma, with its headline-grabbing releases of upcoming Art and Sport-series lenses. With stellar lens designs such as the 35mm f/1.4 Art and 50mm f/1.4 Art lenses, we have been waiting for Sigma to release an 85mm f/1.4 Art lens for quite sometime now, so Sigma has finally delivered. The new 85mm f/1.4 Art promises to be a superb lens both in terms of sharpness and bokeh. Although Sigma is yet to provide MTF charts and lens construction images, the fact that there is no aspherical element in the lens design is an indication of the lens being optimized to yield pleasant-looking bokeh without onion rings, something that has plagued other Art-series Sigma lens designs. Its price is a bit steep at $1,199 MSRP, but it is still $400 cheaper than its Nikon counterpart.

[Read more…]

Fuji GFX 50S Medium Format Camera Announcement

Today is a big day for Fuji, because the company unveiled its first digital medium format mirrorless camera with a 51.4 MP sensor, the Fuji GFX 50S. And not only that, but also a total of 6 medium format “G” mount lenses specifically designed for the new GFX 50S: GF 23mm f/4 R LM WR (18mm equiv), GF 45mm f/2.8 R WR (32mm equiv), GF 63mm f/2.8 R WR (50mm equiv), GF 110mm f/2 (87mm equiv), GF 120mm f/4 Macro (95mm equiv) and GF 32-64mm f/4R LM WR (25-51mm equiv) zoom lens. Both the camera and the lenses are in development and they are not finalized yet, but we can expect the company to start shipping the camera with a couple of lenses in early 2017. Although the pricing has not been announced yet, the company promised that the GFX 50S will be well under $10K, which will put it in competition with the Hasselblad X1D-50c. Many would consider this announcement to be groundbreaking and I believe it really is – Fuji decided to skip full-frame mirrorless altogether, focusing heavily on APS-C cameras and now medium format. With Fuji’s ability to design superb lenses with impressive sharpness, color and contrast characteristics, I have no doubt that the GFX 50S will be in demand.

[Read more…]

MIOPS Mobile Announcement

Our readers know how much we love the MIOPS Smart Trigger, which we have previously reviewed and praised for its amazing features and capabilities, including the ability to capture lightnings. Now our Turkish friends are unveiling a smaller brother to the MIOPS Smart Trigger called “MIOPS Mobile”. As the name suggests, it is primarily intended to be used with a mobile device such as your smartphone, in order to capture images with your camera. We are excited about the MIOPS Mobile, because it combines the power of your smartphone with the power of this little device in order to capture those unique moments. Utilizing your phone’s integrated capabilities such as the GPS, MIOPS mobile can take advantage of them by offering specific modes, such as “Roadlapse”, allowing one to capture timelapses from a moving vehicle. The MIOPS engineering team made sure to include all the bells and whistles it could into the MIOPS Mobile, so you will find numerous different modes to fire your camera remotely, such as Vibration, Sound, Motion, Distance and the regular Timelapse modes have also been upgraded to now include HDR Timelapses. The connection between the MIOPS Mobile and the camera is wired (connects to the camera’s shutter release port), just like on the MIOPS Smart Trigger, but the connection between the MIOPS Mobile and your smartphone is wireless (via Bluetooth), which means that you do not have to stand right next to the unit in order to trigger action – everything can be done remotely. The product is being launched via KickStarter and with only one day of funding, it looks like it is getting very close to reaching its funding goal.

[Read more…]