As you may already know, B&H currently has some amazing incentives to buy cameras and lenses (see below on additional 4% discount). First, there is a heavy discounted program from Nikon called “the more you buy the more you save” (see the link for details of the program), where you can potentially save thousands of dollars on lenses if you buy a camera body. Canon has had discounts on its camera bodies for a while now.
Fuji also recently joined the rebate program and this one is perhaps the most aggressive with them all. It is hard to say what is making Fuji push these incentives, perhaps they want to capture more of the mirrorless market share and expand their reach beyond professionals and enthusiasts. Or perhaps the company is threatened by the new Zeiss Touit lenses, so they want to sell those Fuji lenses as fast as they can now. Either way, if you purchase the already discounted Fuji X-Pro1 (dropped to $1199 from $1699) or X-E1 (dropped to $799 from $999), you can buy any of the Fuji lenses with discounts from $200 and $300 on each lens. So if you buy the four lenses currently made by Fuji, you can save a total of $1000 on lenses alone:
Olympus also has a bunch of different discounts on lenses, cameras and accessories, and this program does not bind you to purchase a camera body to qualify for discounts – all incentives are on individual items. Some of my favorite lenses are in this program, including the Olympus M. Zuiko 12mm f/2 and the Olympus M. Zuiko 75mm f/1.8 and both are discounted by $100 each:
Additional 4% Off from B&H – Expires Tomorrow!
To top all of this, B&H is also hosting a 4% discount program, where you get an additional 4% from all of the above deals! While this may not sound like a lot, this is another $112 off from the already discounted Nikon D800 (currently $2,796). This 4% is applied towards all of the above cameras and lenses, so this is an additional incentive. The 4% discount program works like a store credit – B&H will issue a gift certificate for you after sometime, so that you can apply that towards future purchases.
But keep in mind that the 4% discount ends tomorrow (Saturday), 06/15/2013 at 11:59 Eastern Time.
As of now, it does not look like these rebate programs will extend beyond this month. The next rebates will be available at the end of the year (Christmas / New Year time frame). Happy shopping!