Without a doubt, the announcement of the medium format Fujifilm GFX 50S and its revealed price of $6,500 has sent a shockwave across many different photography communities across the world, sparking many discussions and debates about the future of the camera industry. We now have a medium format mirrorless camera that is lighter and more compact than a typical full-frame DSLR, with a price point of a top-of-the-line DSLR like the Nikon D5. Significantly cheaper than any other digital medium format camera on the market today and less expensive than the recently-announced Hasselblad X1D-50c, or even the discounted Pentax 645Z. This is a groundbreaking and brave move on behalf of Fuji, which jumped directly to medium format from its current APS-C X-series cameras, completely skipping over full-frame. In this article, I would like to go over some information on why it may or may not make sense to invest in the Fuji GFX 50S for photographers who have been shooting with Fuji X-series or other full-frame cameras.
It is a big day today for Fuji, since the company finally revealed the price of the GFX 50S, which, at $6500, happens to be lower than any other medium format camera on the market, including the Pentax 645Z. In addition, the company announced a brand new lens for its Fuji X-series cameras, the Fuji XF 50mm f/2 R WR, along with two updated cameras, the Fuji X-T20 and the X100F. While the X100F seems to be an incremental update with few changes, it is exciting to see both the XF 50mm f/2 WR and the “mini X-T2” in the form of the X-T20.
Fuji so far has only released a total of 3 full resolution sample images to demonstrate the capabilities of its new Fujifilm GFX 50S medium format camera, one from each lens. While the images were shot at relatively low ISOs, the provided sample images give us a glimpse of what to expect from both the camera and the lenses in terms of image quality. As expected, the amount of detail in the images is exceptionally high, with all three lenses capable of resolving a lot of detail. Of particular interest is the GF 32-64mm f/4 WR, which shows exceptional performance in terms of sharpness from the center all the way to the extreme corners.
Back in September of last year, Fuji teased us with an announcement of the Fujifilm GFX 50S medium format mirrorless camera. While we got a taste of what the camera would look like, Fuji did not reveal the full specifications of the camera, along with the price. All we knew back then was that the camera was supposed to be under $10K with a lens, which was already good news, as the competing Hasselblad X1D-50c was announced with a price tag of $9K for just the camera body. Today, Fuji finally revealed the price of the GFX 50S and it is $2,500 cheaper compared to the Hasslelblad! Considering the price of the X1D-50c, along with the much larger, bulkier and heavier Pentax 645Z that still retails for $7K, the price of the Fuji GFX 50S is shockingly low. And based on the final specifications, the GFX 50S is going to be a beast of a camera for landscape, architecture, studio and product photography.
I recently made a couple of changes to my photography gear which resulted in me adding a Nikon 1 V3 to my kit and selling my J4 with WP-N3 waterproof housing. I wanted to put my new acquisition to the test and decided to photograph some water birds. So, I headed off to La Salle Park in Burlington Ontario as I had heard that there was over a thousand birds at that location. While the winter is often drab and dull, photographing birds can still be a very enjoyable outing.
Some of you may remember how pleased I was with how my little Fujifilm X100T performed on my trip to France last June (My Self-Imposed 23mm Challenge with a Fuji X100T). As an experiment, I limited myself to just this camera and its fixed 23mm focal length (35mm equivalent) lens. At that time I was feeling like my creativity was waning. However, after limiting myself to this small, light-weight camera, I began to have fun with my photography again. I also began to realize that lugging my heavy pro-Nikon camera and glass around with me was becoming less and less enjoyable! Since writing that article, I have found myself using my DSLR less and less. My go-to camera is my X100T. This Christmas though, I found a new toy under the tree. A Fuji X-T2! The X-T2 is one of Fuji’s new flagship mirrorless cameras. It has the same 24MP APS-C X-Trans sensor that the X-Pro2 has. It has a huge and bright electronic viewfinder, and a 3-inch tilt screen. It is weather-proof, has two SD card slots, and its autofocus speed has been significantly improved over the older X-T1.
People frequently ask me what exactly is fine art photography? Before I answer, I usually take a big breath and brace myself to answer the question in the time it takes to ride a few floors in an elevator as they usually expect a quick answer. And, despite my apprehension to answering their question, I have come to realize that most good answers are the ones that are simple and direct. Hence, I begin by clarifying that fine art photography does indeed have objective criteria despite falling in the subjective and vast realm of art.
One of the things I find fascinating about photography is that it can be approached from a million directions and can mean a million different things to different people. I enjoy talking to other photographers a lot – I find it very interesting to learn what they personally see in this art and what they shoot for (pun intended) with their images. I have a friend who takes photos of kids and families; she has perfected her portrait techniques over many years. I know another photographer whose work you will never see – odd as that may sound, I get it: it is private, it is the imprint of his heart and soul, he prefers to share his art with his immediate circle only.
Utah has never been high on my list of places to visit. Having grown up in an arid, dusty landscape (northern Pakistan), I always gravitated towards greenery and the ocean. A couple of things happened that gradually changed that sentiment. First, as my interest in landscape photography grew, I kept encountering striking images out of Utah (and the Colorado Plateau in general). Then, along came an HBO series called “Westworld”. Shot primarily in that part of the country, the show opened my eyes to some truly stunning high-desert, Mars-red, weirdness-popping out-of-the-Earth scenery. Finally, a flight from Denver to Southern California on a crisp day with clear views of this otherworldly landscape below, provided the push I needed to mobilize and visit this place.
For landscape photography, most of the time, you’ll end up using your camera’s base ISO. That’s the power of a tripod; it lets you set long enough shutter speeds to capture a bright photo, even in dark environments at low ISO values. However, settings like this do not work for all images. Sometimes, depending upon the landscape, you’ll need to raise your ISO in order to capture a successful photograph. This article dives into the most common of those situations.