Hasselblad Lunar is a camera that many have heard about, many have seen images of, yet we never spoke about it here at Photography Life. We have not compared it to any other camera nor even let you know about the announcement as we usually do with high-end cameras. And the Lunar is indeed a high-end camera, a good one at that (if you choose to ignore one or two facts, more on which later). So… Why didn’t we ever mention it? I will be honest – we don’t like it all that much. No, that is kindly said. Actually, we think it is utterly, utterly pointless.
Yet here I am, writing about it. Why now? Well, there is a good reason to. In fact, I think this is the only reason to ever talk about the Lunar. The heading of this article should have given you a good idea on what I’m on about. You see, there is a good chance that the silliness is about to stop – Hasselblad has replaced its CEO (a while ago, actually) and announced a proper camera, the CMOS-sensored H5D-50c. So then, let’s talk Lunar. Let’s talk Hasselblad.