What happens when a manufacturer desperately wants rapid market share gain and mass adoption of its full-frame mirrorless cameras? You get a hard-to-refuse offer that instantly gives you cash for ANY camera in ANY condition. That’s right, Sony is giving away $300 if you trade-in your old camera. And when I say old, it could be a broken/non functional film camera that is not worth a penny, or a dead point and shoot that you have had in your drawer for years and never had a chance to dump it. With the already aggressively priced Sony A7 and A7R cameras, giving access to a full-frame A7 camera body at $1700, this $300 credit makes the A7 the cheapest full-frame camera we have seen to date, at under $1500 price tag. Clearly, Sony is not looking into making money from this rebate program and just wants rapid adoption of its brand new technology. When I originally shared my thoughts about the potential impact of the Sony full-frame mirrorless system on Nikon and Canon sales, a number of our readers criticized me for what I wrote and argued that there was no threat for the big two. Well, judging by what I hear so far in terms of sales and adoption, even among our readers, Sony is doing really well. And seeing how the Nikon D610 got a $100 off just after a month of its launch tells me that Nikon is definitely adjusting its pricing in response and Canon is pretty much doing the same with its 6D line. As Sony continues to expand its market share, I am sure we will be seeing price drops across the industry from all manufacturers. This is definitely good for us photographers, since healthy competition is always a good thing that drives innovation and decreases prices. With mirrorless having less components and bulk than a DSLR, it will be an interesting battle to watch for the next few years.
Sony is joining the rebates party with its own “Buy Together and Save” program at B&H. These lens savings are valid when purchased alongside either one of their popular full-frame mirrorless cameras, the Sony A7 and A7r and in all cases are $200 off the price of each of the four available lenses.
Just as I have suspected, the Sony A7 and A7R cameras are not immune to the Red Dot Flare issue, thanks to the short flange distance. The effect of the red dot flare can be significantly reduced if the rear lens element has non-reflective coating applied to it. In the case of the two below, the Zeiss 35mm f/2.8 ZA handles flare a little better due to its optical design, but the red dots are still all over the place. Both shot at f/16, pointing directly at the sun.
Thanks to all the camera and lens releases earlier this year, I now have too much gear in my hands and too little time to review it all. Instead of making our readers wait for full, in-depth reviews (which take me a while to put together), I will be publishing some bits and pieces from the reviews with my initial impressions. In this case, I would like to show you the ISO noise performance of the new Sony A7 mirrorless camera and the Nikon D600/D610 DLSRs. I have just received the A7 and A7R cameras along with two Sony lenses (the 35mm f/2.8 Zeiss prime and the 28-70mm Sony zoom), so I have not been able to use them extensively to provide a detailed analysis and opinion. From my two days of using the two, I am pretty impressed by what I see so far.
Let’s take a look at how the Sony A7 compares to the Nikon D600 in low and high ISO performance. Here is the boosted ISO 50 for your viewing pleasure:
We are very excited to announce yet another great Facebook giveaway and this time we are partnering up with our friends at Fstoppers to do it. The winner will have a chance to choose between three different cameras: Nikon D610, Canon 6D or the new Sony A7 full-frame mirrorless camera! We are approaching the end of the year, so we decided to give this one away on the Christmas Day, similar to what we are doing with our Fuji X-E1 giveaway. So you have exactly one month to participate in this awesome contest! The contest is open for everyone, not just US residents.
Of all third-party lens manufacturers, Korean Samyang was the first to launch a new lens lineup for the recently announced Sony A7 and A7R full-frame cameras. There are five of them – as many as Sony announced themselves, but unlike the Zeiss lenses these were not specifically designed for mirrorless cameras. Rather, they are tweaked Samyang prime lenses designed for the most popular DSLR systems and are also known as Bower, Rokinon, Vivitar and Pro-Optic.
The plus is these lenses will be available very soon. On the downside, they are no different in size or weight to their DSLR counterparts, and possibly even bigger because, essentially, they have lens mount adapters attached permanently.
With Sony taking over the major headlines this week, a number of our readers have been asking about the differences between the Sony A7 and A7R – two new full-frame interchangeable lens mirrorless cameras. As I have written in this article, Sony’s full-frame mirrorless cameras are shaking up the camera market and could potentially influence the future development and pricing of full-frame DSLRs in the future. Boasting impressive 24 and 36 megapixel sensors, the Sony A7 and A7R cameras are attracting a lot of potential buyers from different camps. But one question remains: what is the difference between the A7 and the A7R and which one should one pick? Although both cameras look very similar, there is a big difference in price: the A7 is priced at $1700, while the A7R is at $2300. In this article, I will go over the feature differences between the two cameras and provide personal recommendations on what lens(es) to choose. I believe the two cameras are targeted at completely different audiences. Please keep in mind that this Sony A7 vs A7R comparison is purely based on specifications. A detailed comparison with image samples and ISO comparisons will be provided in the upcoming Sony A7 and Sony A7R reviews.
Having a full-frame camera system does not make much sense unless you have lenses to go with it, too. That is why Sony has just announced five lenses to go with the recent Sony A7 and Sony A7R full-frame mirrorless cameras, and a refreshed 70-200 f/2.8 model for its Alpha line-up. What’s more, only one of these full-frame mirrorless lenses is a basic kit zoom, the rest being high-end Sony and Zeiss optics.
1) Sony 28-70mm F/3.5-5.6 OSS Lens
We start off with the cheapest of the bunch, a lens that can only be purchased as a kit with the Sony A7 and will not be sold separately. The new Sony 28-70mm F/3.5-5.6 OSS lens A very simple design in comparison with the rest of the new lenses, it serves a similar purpose as an 18-55mm f/3.5-5.6 class lens would on your run-of-the-mill APS-C camera. Naturally, its biggest strength is its compact dimensions and light weight, so if you are primarily a fixed focal length lens shooter, this may be a good “just in case” option for you to have.
It has been a little over a year since Sony announced world’s first fixed lens 35mm full-frame mirrorless camera, the Sony RX1. Shortly after, Sony released another version of the same camera without an anti-aliasing filter and gave it a slightly different name – Sony RX1R, similar to what Nikon did with the D800 and the D800E. And with Sony’s hard push on the NEX-series cameras, we thought that it was a matter of time until Sony announces a full-frame interchangeable lens mirrorless camera system. Back in 2012, we predicted that Sony would release a full-frame camera in 2013 and it seems like our predictions were indeed true. Today is a very exciting day for the world of photography, because Sony has just announced world’s first full-frame interchangeable lens mirrorless camera with autofocus capabilities. Sony is shaking up the industry once again with a breakthrough product that will lead the way for others in the future. Some might say that this is the beginning of the end of DSLRs. Read on to see what we think.
Sony has just announced two cameras, which happen to be world’s first full-frame interchangeable lens mirrorless cameras with autofocus capabilities and also world’s lightest full-frame cameras – the Sony Alpha 7 (A7) and the Sony Alpha 7R (A7R). Featuring high resolution 24 MP and 36 MP sensors, a fast hybrid autofocus system with phase-detection AF, a high contrast 2.4 million dot OLED electronic viewfinder, Wi-Fi connectivity, Full HD movie recording with uncompressed HDMI output, weather sealing and a low price of $1699 (A7) and $2299 (A7R), the two cameras are meant to shake up the photography industry.