Third Party Lens Manufacturers are On The Rise

I remember not that long ago there were two types of lenses. Brand lenses, those designed by known manufacturers for their own cameras, such as Canon, Nikon, Pentax and Olympus, and the cheapskate third party lenses you’d buy if you couldn’t afford the first type. Brand lenses were more expensive, but well worth the extra price. Better build quality, better optical capability, better dependability, better compatibility, better autofocus and fewer quality control and manufacturing issues were what you got for your hard-earned cash. Not to mention respectful nods from anyone spotting letters Nikkor or a red ring around the front of that lens barrel. A few years have gone by now and situation seems to be changing, however. Third party manufacturers have moved the game up and started producing some serious alternatives. Sigma is very keen to prove the point with the launch of its latest lens, the new 18-35mm f/1.8 DC HSM for APS-C DSLR cameras. In this article, I will introduce you to this new lens and give insight as to why it is such an important step forward in current smaller-format lens market.

Sigma 18-35mm f/1.8 DC HSM

What is it About This Lens?

In a nutshell, this new lens sports a useful wide-to-normal focal length range of 18-35mm on an APS-C sensor camera (27-52.5mm full-frame equivalent), for which it is designed. It also has Sigma’s fast HSM AF motor, which is similar to Nikon’s SWM and Canon’s USM technology. Zooming and focusing are internal, so length remains constant. The new Sigma also has 17 elements in 12 groups and sports 9 rounded diaphragm blades for smooth out of focus highlights. Some of the optical elements are aspherical while minimum focus distance is 0.28m. The lens accepts 72mm filters and is, unfortunately, not protected against dust and moisture. It’s also quite hefty at around 810g. The lens sits in Sigma’s Art lineup alongside Sigma 35mm f/1.4 HSM and is designed with aesthetic flexibility in mind. But the spotlight is the f/1.8 aperture throughout the zoom range. Oh yes. This is the first ever f/1.8 zoom lens for DSLRs.

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New Sigma Lenses

During Photokina 2012, Sigma announced three new rather exciting lenses – the fast 35mm f/1.4 prime lens, 17-70mm f/2.8-4 standard zoom for APS-C cameras and the still-unique 120-300mm f/2.8 telephoto zoom for sports and wildlife photographers. Two of the three seem to be mildly refreshed versions of their predecessors, but the 35mm f/1.4 has been highly anticipated and may prove to be very popular. Very recently, it’s price has been revealed and stands at a mere (in comparison with brand 35mm f/1.4′s) $899. Interestingly, it doesn’t feel right to say these new lenses will join Sigma’s lineup. In fact, it seems more like they are starting a new lineup, fresh. If you ever found yourself thinking Sigma was always about cheaply priced, cheaply built and cheaply performing lenses, well, they seem to have had an epiphany.

New Sigma Lenses

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Sigma 50mm f/1.4 Review

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This is an in-depth review of the Sigma 50mm f/1.4 EX DG HSM prime lens that was announced on March 18, 2008 for Sigma, Canon, Nikon, Pentax, Sony and FourThirds DSLR cameras. The Sigma 50mm f/1.4 EX DG HSM is a professional-grade lens for enthusiasts and pros that need a high quality lens for portraiture and everyday photography. Its large aperture of f/1.4 is great for low-light photography and the shallow depth of field helps isolate subjects from the background, beautifully rendering background highlights, also known as bokeh. Unlike cheaper DX lenses, the Sigma 50mm f/1.4 is designed to work on both APS-C / DX and full-frame / FX sensors from many current DSLR manufacturers, including Nikon and Canon.

Sigma 50mm f1.4 EX DG HSM

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