Nikon Quality Assurance and Marketing Gone Wrong

As I was writing my Nikon D7100 vs D600 comparison article a while ago, I had a lot of conflicting thoughts that crossed my mind and made their way to the article. I then decided to refrain from making the comparison article negative and rather move my thoughts to a separate post, because I thought that it would be worth the discussion with our readers…

Reikan FoCal Nikon D800 Test

Nikon Quality Assurance Gone Bad

Nikon has been quite active since last year. We have seen a lot of ups and downs of the company, most notably with the amazing D800 and D600 cameras that became available last year, both of which were accompanied by quality assurance issues and escalated into the “Nikon D800 autofocus fiasco” and the “Nikon D600 dust issue“. And as you may already know, these problems were covered rather extensively on our website through detailed posts and reviews.

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Nikon Quality Control Issues

Like any manufactured product, Nikon’s products are also prone to quality assurance / quality control issues. While Nikon has a very extensive and comprehensive quality control process, some defective products can slip through and make it to the market. Other times, the pressure to increase the production output on Nikon’s manufacturing plants is so high, that the initial shipments of a newly introduced product can be defective or could have other problems not discovered during the initial testing of the product. Unless the defect is of physical nature, the latter is typically addressed through firmware updates later, which Nikon is pretty good about.

Nikon D700 Rubber Issue

Nikon D700 Rubber Issue

In this article, I would like to point out some of the recent quality control issues I have seen in Nikon products. Specifically, on the latest generation DSLRs like Nikon D700/D5100 and some of the newer lenses, like the Nikon 24-70mm f/2.8G. Why am I doing this? Because first, I want to make our readers aware of potential QA (Quality Assurance) issues they might encounter and second, I want to provide some information on how to react to such problems. Please bear in mind that the purpose of this article is not to scare existing or potential Nikon customers. In fact, every manufacturer, including Canon and Sony occasionally have issues with defective parts and products, so this article could apply to other brands as well.

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Dead vs Stuck vs Hot Pixels

Another frequently asked question from our readers is related to dead, hot and stuck pixels they encounter in images or on camera LCD screens. Since there is so much confusion about these different types of pixel defects/malfunctions (people use them interchangeably without understanding the terms), I decided to write a quick article explaining the difference between them to avoid any confusion. Please bear in mind that there is no consensus between photographers when it comes to defining the types of pixel defects. The below information is my way of categorizing defective pixels that you might not agree with.

Dead vs stuck pixel

Dead (black) vs stuck (red) pixel

1) Dead Pixels

A dead pixel is a permanently damaged pixel that does not receive any power, which often results in a black spot on the camera LCD. Since digital camera sensors have color filter arrays, also known as “Bayer filters” in front of them, dead pixels do not normally show up as a black spot, but will rather show up of different color than adjacent pixels, or will be slightly darker than adjacent pixels. A dead pixel is a malfunction that is more or less permanent and does not go away over time. Dead pixels are rare on digital camera LCDs and sensors – manufacturers typically take care of dead pixels during their extensive Quality Assurance (QA) process. Dead pixels might appear on DSLR LCD screens and sensors over time, which is normal.

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