In this article, I will show you how to watermark a photo in Lightroom 3 using the standard, available tools. Adding copyright watermarks to photographs in Photoshop can be a very time consuming task. Although you can create a batch job for watermarking multiple images in Photoshop, it is a rather slow and cumbersome process that involves recording actions for different layouts. Embedding watermarks in Lightroom 2 was also painful, because you had to use a separate plugin that had to be installed and configured. Gladly, Lightroom 3 now has an integrated functionality to embed watermarks that you can use in batch action while exporting your images. Let’s go over the new method of embedding watermarks and how you can use Lightroom 3 to watermark all of your vertical or horizontal images during the file export process.
1) Why Watermark Your Images?
The first question you might ask yourself is – should you or should you not watermark your images? There are many opinions on this matter. Some photographers argue that watermarks prevent theft (which I and many others disagree with), allow self-promotion and help build brand recognition, while others argue that adding watermarks spoils the viewing experience and does more harm than good. Let me quickly point out what I think about watermarks and when they should and should not be used.