Google recently announced the opportunity to purchase the entire suite of Nik software modules for the bargain price of $149. As a longtime user and fan of Nik Software, I can attest to what a sweet deal this represents.
This bundle originally cost $500, putting it outside the price range of all but the more serious photographers with deeper pockets. At $149, however, this suite will appeal to a much broader range of photographers. By ways of comparison, HDR Soft, maker of the popular Photomatix HDR processing software, charges $119 for its software – and this only gets you 1/6th of the capabilities of this Nik bundle. Imagenomic software, maker of Noiseware, charges $79 for this module, or 1/2 the price of the entire Nik software bundle price. Topaz, a rapidly growing upstart, offers some quality modules that directly compete with Nik’s software. Topaz, at this time, however, requires you to spend $299 to get access to its full suite of capabilities. And while the $299 suite price appears to be a good deal, I suspect many people will not use all these modules, thus softening Topaz’s value proposition. In light of its competitors’ pricing, Nik’s $149 suite represents one of the best values relative to photo editing software. I would strongly urge people to capitalize on this pricing while it lasts.