Imagine that instead of setting up for weeks’ worth of fashion photography, complete with models, hundreds of outfits, hair stylists, and makeup artists, you create a virtual catalogue based on computer generated models, photos of body parts, and photographs of clothing items and accessories that customers can interact with. No glamorous models. No famous photographers. No make-up artists. No hair stylists. No expensive studios. Sound surreal? It is already a reality – a virtual one – but a reality nonetheless. Looklet is a company that has developed and delivered the technology that makes this scenario possible.
Technology – A Walk Back In Time
Ever since my days of working in an engineering software company, I have been keenly interested in seeing how fast CAD and imaging innovations would develop and how far they would progress. First came 2D wireframe modeling, which rapidly progressed to 3D surface and solid models. Eventually, integrated CAD modeling software enabled mechanical engineers to provide detailed “walk throughs” of ships, buildings, and car designs. The process of “rendering” further enabled engineers to create much more realistic looks for their designs. The associated rendering software, which blended realistic surfaces, textures, shading, and light reflections on the engineering models, required very expensive computer software and servers – often costing upwards of $150,000 or more. The rendering process could easily take a few days before the software completed its magic. And while impressive in their day, the resultant animated “walk throughs” of the objects could be rather slow and amateurish compared to the simplest of today’s video games.