Don’t Get Stuck with Your Gear – Pursue Your Passion

Wedding preparation

A lot has changed since digital came around in 1999. Film has always been about quality – all kinds of it, too. It was about resolving power – we have Fujichrome Velvia for that now; it was about color accuracy, which also suits the former as well as, say, Fujicolor Superia Reala; or, for those who want sharp and vivid, there‘s always the beautiful Kodak Ektar. Now, however, there’s one kind of film for all those purposes. Just as film was finally providing the quality, the age of digital sensors came. And, some think, wiped film‘s quality ambitions off the table as if it were dust. We now have one film that can do everything – low light, color accuracy or vividness, sharpness and endless manipulation possibilities. One film that fits all.

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