Hasselblad HV Announcement

I was wrong – Hasselblad seems to be determined to continue its partnership with Sony in ways we find somewhat…questionable. They have recently announced their third rebranded Sony camera, the Hasselblad HV. This time it is not based on Sony’s mirrorless system, however, but is built around their flagship DSLR/SLT camera, the A99. As with Hasselblad Lunar, which we failed to understand, the changes are purely cosmetic – the sensor and all other internal bits are exactly the same between the two. And, as with Lunar, the new HV carries a premium price tag of, wait for it, around $11,500 for the camera body with the Zeiss 24-70mm f/2.8 lens. Interested?

Hasselblad HV_Front

Overview and Key Specifications

Let’s now forget about the price for a little bit and run through the official specs derived from Sony’s website. At the heart of the camera there is a 24.3 megapixel full-frame sensor courtesy of Sony. It is exactly the same as in the SLT-A99, Sony A7 and the RX1, and very similar to that found in the Nikon D600/D610 cameras. This sensor is among the best full-frame units in the industry, so high image quality is a given with the new Hasselblad HV. What is important to mention is that, much like the rest of Sony’s current SLT camera range, the HV is not actually a DSLR. Instead of a traditional DSLR mirror mechanism from manufacturers such as Nikon and Canon, the camera features a translucent mirror (also known as pellicle mirror). Which means part of the light coming through the lens is reflected towards the phase-detect AF module, but the bigger part goes straight through towards the sensor whilst the mirror remains static during exposure. This also means there is no optical viewfinder – an EVF is used instead. The OLED EVF is, no doubt, one of the best units in the industry and is as sharp as you would hope it to be with 2,360k dots. The magnification is 0.71x, so it is not as big as newest EVF cameras, such as the Fujifilm X-T1, but still pretty impressive in its own right.

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