A Few Thoughts on Brand Loyalty

Nikon D600

I am sure by now you are all very tired of hearing about the Nikon D600. And I think it is about time we wrapped it up for the last time. This article has been maturing inside my head for a while now and the latest events in the interchangeable lens camera market, along with a couple of scandals that appeared on the news, have only pushed it forward. Only a short while ago I read a comment under the “Nikon D610 Does Not Have a Dust Issue” article left by one of our readers who quoted a response he received from Nikon Europe Support about Nikon D600 dust accumulation problems. Here is the response:

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Fujifilm Camera and Lens Savings

Fujifilm Camera and Lens Savings

Nikon is not the only one feeling generous lately. Fujifilm also has some savings for those looking to purchase a new lens or even a camera, and they are, arguably, more impressive than those offered by Nikon. For example, the extremely popular XF 27mm f/2.8 pancake lens is currently selling for less than half its original price. Other rebates include the X-E1 (body only or kitted with the Fujinon XF 18-55mm f/2.8-4 R OIS lens, it offers the most impressive savings), X-Pro1 and the lower-end bodies, and almost all primes lenses along with the Fujinon XF 55-200mm f/3.5-4.8 R OIS zoom lens.

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Fuji X-T1 vs X-E2

Fuji X-T1 vs X-E2

Since the newest camera in Fujifilm’s lineup, the X-T1, has already been compared in terms of specifications to the flagship X-Pro1 model, it seems only fair to finish this marathon of comparisons by seeing how it measures up against a model positioned slightly lower in the range. That is, of course, the Fujifilm X-E2 – arguably the best camera overall in the Fujifilm’s range, at least until X-T1 showed up. Naturally, the X-T1, being newer, packs the latest technology, but the X-E2 isn’t exactly old and, considering that $300 price difference, is a serious rival for the higher-end model.

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Fuji X-T1 vs X-Pro1

Fuji X-T1 vs X-Pro1

Fuji’s latest cameras have been so good, they rival each other almost as much as other systems. And as we saw in our X-Pro1 vs X-E2 comparison, the oldest current model in the X-mount compact camera system, the X-Pro1, already struggled against its lower-end sibling. In this article, we will compare it against the newest member in Fuji’s line-up of mirrorless cameras, the weather-resistant, DSLR-style Fujifilm X-T1.

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Fuji X-T1 vs Olympus OM-D E-M1

Fuji X-T1 vs Olympus OM-D E-M1

The new Fujifilm X-T1 has been greeted with great enthusiasm. Based purely on specifications, the newer camera seems to be at the top in Japanese manufacturer’s line-up, at least until X-Pro2 comes along. In this article, I will compare the new X-T1 mirrorless camera from Fujifilm to Olympus’ top offering, the OM-D E-M1.

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Fujifilm X-T1 Announcement

Fujifilm X-T1 Front

The Internet has been buzzing with details about the new Fujifilm X-T1 mirrorless camera, yet we are still excited to see it officially unveiled. Slotting between the flagship X-Pro1 (see our review) and the capable X-E2 (see our review), the new model takes a formerly vacant spot in the line-up of attractively designed, innovative cameras from the Japanese manufacturer. But it is not just the price tag of $1,299 that differentiates the X-T1 from its siblings. Its design and ergonomics also hint at, possibly, new priorities.

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Fujifilm Updates X-Mount Lens Roadmap

Fujinon-lens-roadmap-2014-2015

It seems like ever since the first Fujifilm X-mount camera was launched, the X-Pro1, we can’t help but admire the progress Japanese manufacturer has been making. And it is not just the release of well thought-through line-up of cameras Fujifilm’s relentless attempts to improve models with firmware updates. Not just the pleasing design or quality of lenses. It is also what they have in store for us in the upcoming year. Fujifilm has just updated its X-mount lens roadmap for 2014 (and the start of 2015). And it looks bloody brilliant.

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Fuji XQ1 Review

Fuji XQ1

This is not meant to be an in-depth review of the Fuji XQ1, because I normally do not like spending time evaluating point and shoot cameras. First, there are too many of them and they recycle every year, sometimes even several times a year. Second, with the rise of the cell phone market with pretty impressive cameras, I just do not see the future of the point and shoot market. And lastly, the XQ1 simply ended up in my hands in error and I did not want to send it back without writing a few words about it.

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Fuji X-E2 Review

Fuji X-E2

This is an in-depth review of the Fujifilm X-E2, a second generation mirrorless interchangeable-lens camera from Fuji that was released on October 18, 2013 before the 2013 Photo Plus Expo event in New York. After the success of the X-E1, which I ended up picking as my mirrorless camera of choice, as explained in my detailed review, Fuji decided to update the camera with more features to make it even more compelling. Considering that the X-E1 was only a little over a year old and the high-end X-Pro1 had not been updated since it was initially released back in March of 2012, the X-E2 was a good indication of Fuji’s future plans to keep the mid-range product line updated every 12 to 18 months, while the high-end line will probably be updated every 24+ months. In this Fuji X-E2 review (based on initial firmware 1.00), I will provide detailed information about the camera along with some image samples and compare it to the X-E1 and the Olympus OM-D E-M1.

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Fujifilm XF 10-24mm f/4 Lens Announcement

Fujinon XF 10-24mm f4 R OIS Lens

Fujifilm has just announced a new addition to its lens lineup – the Fujinon XF 10-24mm f/4 R OIS. Although it came as no surprise thanks to Fujifilm’s official lens roadmap, the lens was still highly awaited, and for good reason. It now offers the widest angle of view of any Fujinon X-mount lens, while still carrying a moderately fast aperture of f/4. In addition to that, it also offers optical image stabilization, which makes it a Fujifilm equivalent to Nikon’s highly regarded AF-S 16-35mm f/4 VR – a lens that helped prove image stabilization is, in quite a few situations, useful even at the widest angles of view.

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