Fujifilm Lens Roadmap Update

It would seem releasing great and very desirable optics has now become Fujifilm’s habit. Several months ago, we were very excited about Fujifilm’s updated lens roadmap – it promised we’d see some truly spectacular lenses. No myriad of only slightly different super-zooms, no tenth kit zoom to be seen. Whoever is responsible for planning future lens releases at Fujifilm, they are doing a mighty good job. And here’s some good news – the official lens roadmap has just received an update to shed some more information on what awaits Fujifilm X-mount system users.

Fujifilm Lens Roadmap July 2014

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Fujifilm Camera and Lens Savings

Nikon is not the only one feeling generous lately. Fujifilm also has some savings for those looking to purchase a new lens or even a camera, and they are, arguably, more impressive than those offered by Nikon. For example, the extremely popular XF 27mm f/2.8 pancake lens is currently selling for less than half its original price. Other rebates include the X-E1 (body only or kitted with the Fujinon XF 18-55mm f/2.8-4 R OIS lens, it offers the most impressive savings), X-Pro1 and the lower-end bodies, and almost all primes lenses along with the Fujinon XF 55-200mm f/3.5-4.8 R OIS zoom lens.

Fujifilm Lens Savings

Fujinon Lens Rebates

Let’s start with the lens savings:

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Official Fujinon XF 10-24mm F/4 Image Samples

The rate at which Fujifilm X-mount compact camera system is growing is simply remarkable. I admit, I am very drawn to the system and really like what Fujifilm is doing (thus pardon any subjectivity that might creep in at times). To think that it was launched such a little while ago and yet already has such a versatile selection of cameras and lenses, it is beyond what we’re used to seeing in modern digital camera market. The two most recent Fujinon lenses – the XF 10-24mm f/4 R OIS and XF 56mm f/1.2 R – filled in what was arguably the biggest gaps in the system. The first one addressed the wide-angle issue in what we think is a very well-sorted package, while the second finally offers both the aperture and focal length suitable for close-up shallow depth-of-field portraiture. We are excited about both these new lenses along with the XF 23mm f/1.4 R and those soon to come.

Fujinon-XF-10-24mm-f4-R-OIS-Lens_2

Alas, they have not yet reached our hands, so the reviews will have to wait a little longer. On the positive side, Fujifilm has decided to treat us with some eye-candy from the widest lens currently available for the X-system. If you’ve been holding back your pre-order fearing it might not be as good a performer as one might hope, these official full resolution image samples should help you with your choice. Images are taken at various focal lengths and aperture values. If they are to be trusted, the XF 10-24mm f/4 R OIS really does perform admirably. Clicking on the images will take you to the full-resolution (several megabytes) file on Fujifilm’s website. The image files also contain EXIF information.

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Fujifilm Updates X-Mount Lens Roadmap

It seems like ever since the first Fujifilm X-mount camera was launched, the X-Pro1, we can’t help but admire the progress Japanese manufacturer has been making. And it is not just the release of well thought-through line-up of cameras Fujifilm’s relentless attempts to improve models with firmware updates. Not just the pleasing design or quality of lenses. It is also what they have in store for us in the upcoming year. Fujifilm has just updated its X-mount lens roadmap for 2014 (and the start of 2015). And it looks bloody brilliant.

Fujinon-lens-roadmap-2014-2015

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Fujifilm XF 56mm f/1.2 R Lens Announcement

The holidays are over, as sad as it may be. And that means it is time to get back to work! We start with some great news. Fujifilm has just announced (or, rather, confirmed, since we knew this lens was coming) the very hot Fujinon XF 56mm f/1.2 R lens for its popular and desirable X-series compact camera system. For those who wonder, this is a proper, 85mm full-frame equivalent (84mm if you’re being pedantic) portrait lens with correspondingly fast aperture of f/1.2.

Fujifilm XF 56mm f/1.2 R

1) Overview and Specifications

It is not difficult to understand why such a lens is so important for any camera system, and especially for that which is based around APS-C sized sensors. 85mm f/1.4-1.8 class lenses are considered to be among the best, most versatile prime portrait optics. Not only do they sport a very useful focal length, generally thought to be not too long or too wide for close-up portraits, but the fast aperture also ensures plenty of creative opportunities to take advantage of. Of course, one could always use a 50mm f/1.4 class lens on a crop sensor camera for similar behavior and that is indeed something I have done in the past myself. And yet there was a problem. A 50mm lens acts much like a 75mm lens would on a full-frame camera, which sounds close enough to 85mm. In practice, I found 75mm equivalent to be a little too wide for close-up portraits, which would get distorted. That is why the new Fujinon XF 56mm f/1.2 R lens will be so appreciated by professional photographers looking for a proper portrait lens. In terms of angle of view, it acts very similarly to how an 85mm lens would when mounted on a DSLR with a 35mm sensor. The maximum aperture of f/1.2 should prove useful in low-light situations, but what is more interesting is that the shallow depth of field capabilities of this lens are similar to an 85mm f/1.8 lens on a full-frame camera. This is the first lens with such parameters for APS-C sensor cameras – Fuji has done something much more experienced digital camera manufacturers have ignored for over a decade now. It is a good thing, and one that is slowly becoming a welcome trend.

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Fujifilm XF 10-24mm f/4 Lens Announcement

Fujifilm has just announced a new addition to its lens lineup – the Fujinon XF 10-24mm f/4 R OIS. Although it came as no surprise thanks to Fujifilm’s official lens roadmap, the lens was still highly awaited, and for good reason. It now offers the widest angle of view of any Fujinon X-mount lens, while still carrying a moderately fast aperture of f/4. In addition to that, it also offers optical image stabilization, which makes it a Fujifilm equivalent to Nikon’s highly regarded AF-S 16-35mm f/4 VR – a lens that helped prove image stabilization is, in quite a few situations, useful even at the widest angles of view.

Fujinon XF 10-24mm f4 R OIS Lens

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Fujifilm “Buy Together and Save” Rebates

Updated with X-E2 and X-M1 information

Fujifilm has joined the Black Friday rebate program with its own mirrorless cameras and lenses. It is a “Buy Together and Save” kind of program, which means you need to purchase either an X-E1, X-E2, X-Pro1 or X-M1 Fuji mirrorless camera along with a lens to receive a rebate on the latter. Savings range from $100 all the way up to $250. The more lenses you choose to purchase, the more you save, as savings for each lens stack up. If you were planning on investing into a Fujifilm X-series mirrorless system, this is a good time to do so. In general, due to the system’s premium (-ish) status, the lenses have been quite expensive, although well worth the price. Right now, with these rebates, they represent tremendous value. Even the newest and extremely sought-after XF 23mm f/1.4 lens is $100 off!

Fujifilm Buy Together and Save

Camera Links

Previously, I only reported two cameras as part of the rebates program – X-E1 and X-Pro1. It would seem that all the cameras are eligible, however, which makes this savings program even better than I initially thought it was. To access Buy Together and Save deals, you need to navigate to one of the two cameras and click on the deal that is right next to the camera’s price:

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Fuji XF 35mm f/1.4 Review

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This is an in-depth review of the Fuji XF 35mm f/1.4 prime lens, also known as “Fujinon XF 35mm f/1.4 R” that was released initially together with the Fuji X-Pro1 on September 21, 2011. Fuji specifically wanted to target professionals and enthusiasts with its X line, so it first introduced a professional-level mirrorless camera, the X-Pro1, along with three prime lenses: Fuji XF 18mm f/2, Fuji XF 35mm f/1.4 and Fuji XF 60mm f/2.4 Macro. And hence, being part of the Fuji X mirrorless interchangeable lens system launch, the Fuji 35mm f/1.4 played a big role in the success of the product line.

Fujifilm XF 35mm f/1.4 R

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Fuji Gear is Here!

Our readers have been asking us about reviewing Fuji cameras and lenses. Since Fuji has been on the roll lately, releasing the X-E1, X-M1, X100s and a bunch of new lenses, we decided that it would be a good idea to review all of Fuji gear that is out there. Although I reviewed the Fuji X-Pro1 a while ago, I decided to update my review, because the new firmware addressed a lot of the issues that I talked about in the review, including some of the autofocus issues. Here is everything I received yesterday:

Fuji Cameras and Lenses

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