Without a doubt, Nikon has created a lot of hype around the upcoming Nikon Df camera. With five teaser videos that talk about “pure photography”, Nikon has spiked interest among the photography community, including our team at Photography Life. Many of us, especially those that shoot event, wedding and portrait photography have been desperately waiting for a true Nikon D700 replacement. Something with a good number of pixels, but not too many (yes, those D800 files are huge!). Something that can produce very low noise images at high ISOs. Something that is fast with a solid build, but does not come with a huge price tag and a heavy body. Nikon finally answered those calls with the Nikon Df. Read on to find out what we think about this remarkable camera.
What makes the Nikon Df remarkable? I have used this word a few times already, because I think the Nikon Df will be even a bigger hit than the Nikon D800. If you remember from February of 2012, we covered the Nikon D800 release extensively. From what we saw, being world’s first 36 MP full-frame camera, the Nikon D800 created a lot of interest – mostly from landscape, architecture and studio photographers that needed more than the 12 or 16 MP that Nikon was traditionally using on its DSLRs. However, many portrait photographers, especially pros that come back from events with thousands of images felt that the D800 was too much of a camera for them (yes, the D800 files are huge!). From Nikon’s new product positioning, it was pretty clear that the D700 was a mistake never to be repeated again – Nikon did not want to compromise the sales of its high-end line in the future (and the D700 did lower D3 sales significantly). But Nikon knew very well that it left a gap in its high-end DSLR line. Instead of coming up with yet another DSLR, Nikon decided to take a very different route. Why not take the much wanted Nikon D4 sensor, put it in a retro body to appeal portrait photographers (especially the group that loves shooting film), strip it down to a bare minimum without bells and whistles like video that are of no interest to most photographers, and market it as a fusion of DSLR and early SLR/rangefinder Nikon cameras? That’s how the Nikon Df was born.