I received an email from Adobe’s marketing staff today, which basically says that for a limited time, Adobe is now dropping eligibility requirements for its Adobe Creative Cloud Photography Bundle, which goes for $9.99 per month and includes Photoshop and Lightroom. This basically means that you do not have to prove ownership of any Adobe product in order to qualify for the $9.99 per month pricing. As you might already know, the photography bundle started back in September. Since the launch price of $20 per month for each application was too steep for many creative professionals and hobbyists, Adobe’s initially projected goal was not met. So in a desperate measure to increase the number of subscribers, Adobe dropped the price down to $9.99 per month, but with one condition – one had to prove ownership of CS3 or later in order to qualify. While it sounded like a good deal, many were ticked off when they found out that their particular version was not eligible for the photography bundle deal. Now Adobe is in yet another desperate mode to increase the number of subscribers, so it has dropped this requirement completely.
A while ago, I posted an article on why I thought Adobe’s Creative Cloud model was a bad idea. The feedback from our readers was great, with over 300 comments and counting. Most agreed with my stance on why the “renting” model was not for everyone and talked about the risks associated with going to the cloud. Today, Adobe reported that its security was breached and hackers were able to obtain private information including customer names, encrypted credit/debit card numbers, expiration dates and other private data for 2.9 million customers, all part of the Creative Cloud subscription model.
Today at Photoshop World conference in Las Vegas, Adobe announced a new packaged bundle tailored specifically for Photographers. It consists of the Photoshop CC, Lightroom 5, Behance ProSite and 20 GB of cloud storage – all for $9.99 per month. There are two conditions with this deal: you have to sign up before December 31, 2013 and you must currently own CS3 or a newer version of Photoshop. Many photographers complained about Adobe’s decision to move the Creative Suite platform to the cloud and their new subscription-based pricing model. We wrote a number of articles criticizing Adobe’s decision and talked about the pitfalls of going to the cloud, including the high monthly costs.
Previously, Adobe’s pricing model was to charge $20 per software application, or $50 for everything. So if you wanted to subscribe to Lightroom and Photoshop (which are the two most used applications among photographers), you had have to pay $40 per month. Starting from September 17, 2013, which is the projected launch date for Lightroom 5.2, you will be able to get both software packages, along with some other extras at quarter of the price. Adobe has already discounted Creative Cloud pricing before and it is doing it in a much more aggressive manner again.
Today Adobe officially released Adobe Photoshop Lightroom 5, the latest and greatest version of its imaging software targeted specifically for photographers. Despite Adobe’s hard push for Creative Cloud, which we criticized heavily, Lightroom 5 will be available for purchase as individual license (which means that you can buy either the retail box version or an upgrade), or as part of a Creative Cloud subscription.
By now you have probably heard about Adobe’s decision to stop development of Adobe Creative Suite (which includes such software as Photoshop and Illustrator) and move to a completely different subscription-only model. In short, Adobe does not want to sell packaged versions of its software anymore and wants you to instead pay for select software packages or the whole Creative Suite on a monthly basis. For example, today you can purchase Adobe Photoshop CS6 for $599 and own the license, which means that you can install it on your computer and use it whenever you want without limitations. With the new Adobe pricing strategy, you will no longer be able to purchase Photoshop that way – you will have to get a $20 per month subscription for using Photoshop alone (or $50 for the whole Creative Suite). There will be no other option. Software will be delivered over the Internet and once you get it installed, it will make occasional requests over the Internet to Adobe.com to verify your subscription level. Creative Cloud will work the same way that CS6 works today, except it will require an active subscription. When traveling without any Internet connectivity, the software will work for a limited amount of time (something like 30 days) before ceasing to work and requiring you to connect to the Internet.