As you may already know, B&H currently has some amazing incentives to buy cameras and lenses (see below on additional 4% discount). First, there is a heavy discounted program from Nikon called “the more you buy the more you save” (see the link for details of the program), where you can potentially save thousands of dollars on lenses if you buy a camera body. Canon has had discounts on its camera bodies for a while now.
Fuji also recently joined the rebate program and this one is perhaps the most aggressive with them all. It is hard to say what is making Fuji push these incentives, perhaps they want to capture more of the mirrorless market share and expand their reach beyond professionals and enthusiasts. Or perhaps the company is threatened by the new Zeiss Touit lenses, so they want to sell those Fuji lenses as fast as they can now. Either way, if you purchase the already discounted Fuji X-Pro1 (dropped to $1199 from $1699) or X-E1 (dropped to $799 from $999), you can buy any of the Fuji lenses with discounts from $200 and $300 on each lens. So if you buy the four lenses currently made by Fuji, you can save a total of $1000 on lenses alone: