Although cloud storage prices have been continued to drop at impressive rates, they have remained out of reach for many serious amateurs and professional photographers who have accumulated years’ worth of image files. This has been particularly true for the purists among us who religiously shoot RAW and tend to create huge multi-layer Photoshop files. Improvements in DSLR sensor technology have also pushed file sizes upwards as well, with the majority of DSLRs now capable of producing 16MP to 36MP images.
I have always considered a cost effective rate for 1TB to be the juncture at which serious amateurs and professional photographers would consider backing-up their photo archives to the cloud. Google’s dramatic cloud storage price drop this week has finally reached this tipping point. As of today, storing 1TB of image files on Google Drive will cost $9.99/month. This is a huge announcement that will ripple across the photography community and cause many people to change their back-up strategy.
1) The Economics of Google Drive
$120/year (rounded) for storing 1TB of your images in the cloud may sound a bit expensive compared to a one-time purchase of a 1TB back-up drive for $70-$100. But you have to consider that one good flood, fire, hurricane, burglary, or power surge may wipe out both your primary and secondary drives. As I write this, I am staring at 5 external hard drives on my desktop. While hard drive technology has been getting more reliable over the years, I have found that on average, I have one hard drive go bad per year. And although my stepsons have a great time destroying the defunct drives with sledge hammers, I rarely look forward to restoring back-ups, buying additional drives, and other related challenges that can chew up quite a bit of time.